Hilti vs Milwaukee:Which is more popular?
In September 2026, Milwaukee had more branded searches than Hilti among SDS drill brands worldwide. Milwaukee had about 1.8 million branded searches, while Hilti had 27,100. Milwaukee made up 49.9% of all SDS drill brand searches we track, and Hilti accounted for 0.74%. When we asked ChatGPT and Google AI Overviews about SDS drill brands, Milwaukee appeared in four of the five answers and Hilti in two. Milwaukee was mentioned before Hilti in three out of five answers.
Who do people search for more?
Milwaukee, about 68 searches for every 1 for Hilti
Who does AI mention more?
Milwaukee, mentioned in 4 of 5 answers, Hilti in 2
Who does AI recommend more?
Milwaukee, named ahead of Hilti in 3 of 5 answers
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Top SDS drill brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Milwaukee was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Hilti was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Milwaukee was listed before Hilti in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Milwaukee1st
- Bosch Professional2nd
DeWalt3rd
Hilti4th
Makita5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Milwaukee4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Makita3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bosch Professional3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hilti2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about SDS drill brands
5 answers
Asked ChatGPT
“Which SDS drill brand should I buy?”
Asked ChatGPT
“What are the best SDS drill brands?”
Asked ChatGPT
“What's the best SDS drill brand for masonry drilling?”
Searched Google, AI Overview
“best sds drill”
Searched Google, AI Overview
“sds drill comparison”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Hilti or Milwaukee more popular in search?
This chart shows how often people search Google for Hilti and Milwaukee by name. Each line represents a brand's share of searches for all five SDS drill brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Milwaukee, Hilti. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Makita | DeWalt | Bosch Professional | Hilti |
|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 31.2% | 14.9% | 3.7% | 0.49% |
| Nov 2025 | 47.5% | 30.3% | 17.4% | 4.3% | 0.47% |
| Dec 2025 | 50.5% | 26.7% | 18.6% | 3.7% | 0.5% |
| Jan 2026 | 49.8% | 26.8% | 18.3% | 4.5% | 0.6% |
| Feb 2026 | 50.5% | 26.6% | 18.6% | 3.7% | 0.61% |
| Mar 2026 | 47.3% | 30% | 17.4% | 4.3% | 1% |
| Apr 2026 | 49.7% | 26.7% | 18.3% | 4.5% | 0.9% |
| May 2026 | 49.5% | 26.9% | 18.2% | 4.5% | 0.9% |
| Jun 2026 | 50% | 27.2% | 18.4% | 3.7% | 0.74% |
| Jul 2026 | 55% | 24.4% | 16.5% | 3.3% | 0.81% |
| Aug 2026 | 50% | 27.2% | 18.4% | 3.7% | 0.74% |
| Sep 2026 | 49.9% | 27.4% | 18.3% | 3.7% | 0.74% |
How has the Hilti and Milwaukee comparison changed over the last 12 months?
3 findings
- Milwaukee was ahead of Hilti in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hilti’s share of searches among SDS drill brands worldwide moved from 0.49% to 0.74%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among SDS drill brands worldwide moved from 49.7% to 49.9%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
How did search popularity change for SDS drill brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hilti’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among SDS drill brands
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