Brandwave

Camtasia vs Loom:Which is searched more?

In September 2026, Loom had more branded searches than Camtasia among screen recording software worldwide. Loom was estimated to have 122K branded searches compared to Camtasia’s 74K, and held a 2.3% Share of Search versus Camtasia’s 1.4%. These are worldwide searches for English-language branded terms.

Share of Search among screen recording software worldwide in September 2026Which is more popular in search, Camtasia or Loom?
Camtasia1.4%74K searches
vs
Loom2.3%122K searches

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Which is more popular in search, Camtasia or Loom?

Compare the screen recording software teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Camtasia and Loom among screen recording software worldwide, by month

Share of Search by month for Loom, Camtasia. The figures are in the table below the chart.

View monthly share of search table
MonthOBS StudioZightScreenPalLoomCamtasiaSnagitTella
Oct 202591.1%0.76%2.4%1.9%2.1%1.7%0.05%
Nov 202591.9%0.59%2.2%1.7%1.9%1.6%0.07%
Dec 202592.4%0.59%2.1%2%1.6%1.3%0.04%
Jan 202692.5%0.7%2%1.9%1.5%1.3%0.05%
Feb 202690.7%1.5%1.9%2.4%1.7%1.7%0.06%
Mar 202687.6%3%2.4%3.3%2%1.6%0.08%
Apr 202689.1%2.8%2.3%3%1.5%1.2%0.11%
May 202688.9%3.1%2%2.9%1.6%1.3%0.11%
Jun 202691.8%2.2%1.2%2.5%1.1%1.1%0.05%
Jul 202689.8%2.8%1.5%3.2%1.5%1.2%0.07%
Aug 202689.9%2.8%1.9%2.6%1.5%1.2%0.07%
Sep 202689.9%2.6%2.4%2.3%1.4%1.4%0.05%

How has the Camtasia and Loom comparison changed over the last 12 months?

  • The lead changed hands once in the 12 months ending September 2026: Loom took it in December 2025.
  • Across the 12 months ending September 2026, Camtasia’s estimated Share of Search among screen recording software worldwide moved from 2.1% to 1.4%, and its estimated monthly branded searches moved from 110K to 74K.
  • Across the 12 months ending September 2026, Loom’s estimated Share of Search among screen recording software worldwide moved from 1.9% to 2.3%, and its estimated monthly branded searches moved from 101K to 122K.

How did search popularity change for screen recording software worldwide in September 2026?

  1. In September 2026, ScreenPal overtook Loom to rank 3rd among screen recording software worldwide, with 2.4% estimated Share of Search.

  2. Estimated monthly branded searches for Loom worldwide rose 20.8% over 12 measured months, from 101K to 122K in September 2026.

  3. Estimated monthly branded searches for Camtasia worldwide fell 32.7% over 12 measured months, from 110K to 74K in September 2026.

Other head-to-heads among screen recording software

How each brand is measured

Brandwave collects information about searches that people make online using Camtasia’s and Loom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Camtasia

1 branded search term

  • camtasia

Loom

2 branded search terms

  • loom screen recorder
  • loom video

How the Brand Demand Index is measured

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Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.