Brandwave

Scheduling tools:Which are searched most?

In September 2026, Calendly was the most searched among scheduling tools worldwide, with an estimated 1M branded searches and 78.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Calendly78.5%
  2. Acuity Scheduling8.6%
  3. Microsoft Bookings7.1%
  4. Setmore3.9%
  5. Cal.com1.9%

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Share of SearchLeaderboard

Compare the scheduling tools people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among scheduling tools worldwide, by month

Share of Search by month for Calendly, Acuity Scheduling, Microsoft Bookings, Setmore. The figures are in the table below the chart.

View monthly share of search table
MonthCalendlyAcuity SchedulingMicrosoft BookingsSetmoreCal.com
Oct 202577.2%10.4%6.9%3.8%1.6%
Nov 202578.2%10.5%5.7%3.9%1.7%
Dec 202577.4%12.6%4.6%3.8%1.6%
Jan 202676.5%12.5%5.6%3.8%1.6%
Feb 202678.2%10.5%5.8%3.9%1.7%
Mar 202677.1%10.3%6.9%3.8%1.9%
Apr 202677.7%10.4%5.7%3.8%2.3%
May 202676.1%12.4%5.5%3.7%2.3%
Jun 202676.8%10.2%6.8%3.8%2.4%
Jul 202677.9%10.3%5.7%3.8%2.3%
Aug 202676.8%10.2%6.9%3.8%2.3%
Sep 202678.5%8.6%7.1%3.9%1.9%

This month’s ranking, September 2026

  1. 1.Calendly

    78.5%

    Held 1st. 1M estimated branded searches, +21% vs prior month. Share +1.6 points.

  2. Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -1.6 points.

  3. Held 3rd. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  4. 4.Setmore

    3.9%

    Held 4th. 49.6K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

  5. 5.Cal.com

    1.9%

    Held 5th. 24.7K estimated branded searches, 0% vs prior month. Share -0.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among scheduling tools worldwide?

In September 2026, Calendly was the most searched among scheduling tools worldwide, with an estimated 1M branded searches and 78.5% estimated Share of Search within this set. Acuity Scheduling is in 2nd place, 69.8 percentage points behind at 8.6% Share of Search.

Global scheduling tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Calendly77.2% → 78.5%78.5%Sep 202676.1%May 20261st
Acuity Scheduling10.4% → 8.6%12.6%Dec 20258.6%Sep 20262nd
Microsoft Bookings6.9% → 7.1%7.1%Sep 20264.6%Dec 20253rd
Setmore3.8% → 3.9%3.9%Sep 20263.7%May 20264th
Cal.com1.6% → 1.9%2.4%Jun 20261.6%Jan 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Calendly’s estimated Share of Search among scheduling tools worldwide increased from 77.2% to 78.5%.
  • Across the 12 months ending September 2026, Acuity Scheduling’s estimated Share of Search among scheduling tools worldwide decreased from 10.4% to 8.6%.
  • Across the 12 months ending September 2026, Calendly’s estimated Share of Search among scheduling tools worldwide peaked at 78.5% in September 2026 and was lowest at 76.1% in May 2026.
  • Across the 12 months ending September 2026, Acuity Scheduling’s estimated Share of Search among scheduling tools worldwide peaked at 12.6% in December 2025 and was lowest at 8.6% in September 2026.
  • Across the 12 months ending September 2026, Microsoft Bookings’ estimated Share of Search among scheduling tools worldwide peaked at 7.1% in September 2026 and was lowest at 4.6% in December 2025.
  • Across the 12 months ending September 2026, Microsoft Bookings, Setmore and Cal.com held steady: their estimated Share of Search among scheduling tools worldwide each moved less than 0.5 percentage points.

How did search popularity change for scheduling tools worldwide in September 2026?

  1. In September 2026, Calendly gained estimated Share of Search among scheduling tools worldwide, from 76.8% to 78.5%.

  2. In September 2026, Acuity Scheduling lost estimated Share of Search among scheduling tools worldwide, from 10.2% to 8.6%.

  3. Estimated monthly branded searches for Cal.com worldwide rose 15.4% over 12 measured months, from 21.4K to 24.7K in September 2026.

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