Microsoft Bookings vs Setmore:Which is searched more?
In September 2026, Microsoft Bookings had more branded searches than Setmore among scheduling tools worldwide. Microsoft Bookings was estimated to have 90.5K branded searches compared to Setmore’s 49.6K, and held a 7.1% Share of Search versus Setmore’s 3.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Microsoft Bookings or Setmore?
Compare the scheduling tools people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Microsoft Bookings, Setmore. The figures are in the table below the chart.
View monthly share of search table
| Month | Calendly | Acuity Scheduling | Microsoft Bookings | Setmore | Cal.com |
|---|---|---|---|---|---|
| Oct 2025 | 77.2% | 10.4% | 6.9% | 3.8% | 1.6% |
| Nov 2025 | 78.2% | 10.5% | 5.7% | 3.9% | 1.7% |
| Dec 2025 | 77.4% | 12.6% | 4.6% | 3.8% | 1.6% |
| Jan 2026 | 76.5% | 12.5% | 5.6% | 3.8% | 1.6% |
| Feb 2026 | 78.2% | 10.5% | 5.8% | 3.9% | 1.7% |
| Mar 2026 | 77.1% | 10.3% | 6.9% | 3.8% | 1.9% |
| Apr 2026 | 77.7% | 10.4% | 5.7% | 3.8% | 2.3% |
| May 2026 | 76.1% | 12.4% | 5.5% | 3.7% | 2.3% |
| Jun 2026 | 76.8% | 10.2% | 6.8% | 3.8% | 2.4% |
| Jul 2026 | 77.9% | 10.3% | 5.7% | 3.8% | 2.3% |
| Aug 2026 | 76.8% | 10.2% | 6.9% | 3.8% | 2.3% |
| Sep 2026 | 78.5% | 8.6% | 7.1% | 3.9% | 1.9% |
How has the Microsoft Bookings and Setmore comparison changed over the last 12 months?
3 findings
- Microsoft Bookings was ahead of Setmore in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Microsoft Bookings’ estimated Share of Search among scheduling tools worldwide moved from 6.9% to 7.1%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Setmore’s estimated Share of Search among scheduling tools worldwide moved from 3.8% to 3.9%, and its estimated monthly branded searches moved from 50K to 49.6K.
How did search popularity change for scheduling tools worldwide in September 2026?
0 changes
Neither Microsoft Bookings nor Setmore moved beyond provider rounding among scheduling tools in September 2026.
Other head-to-heads among scheduling tools
How each brand is measured
Brandwave collects information about searches that people make online using Microsoft Bookings’ and Setmore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Microsoft Bookings
1 branded search term
- microsoft bookings
Setmore
2 branded search terms
- setmore
- setmore appointment scheduling

Put your own brand in this comparison
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