Brandwave

How popular isCal.com in search?

In September 2026, there were an estimated 24.7K branded searches for Cal.com worldwide which is up 15.4% over the last 12 months. Cal.com holds 1.9% estimated Share of Search among scheduling tools worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Calendly78.5%
  2. Acuity Scheduling8.6%
  3. Microsoft Bookings7.1%
  4. Setmore3.9%
  5. Cal.com1.9%
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Which scheduling tools compete with Cal.com?

Cal.com against scheduling tools worldwide, by month

Share of Search by month for Calendly, Acuity Scheduling, Microsoft Bookings, Setmore, Cal.com. The figures are in the table below the chart.

View monthly share of search table
MonthCalendlyAcuity SchedulingMicrosoft BookingsSetmoreCal.com
Oct 202577.2%10.4%6.9%3.8%1.6%
Nov 202578.2%10.5%5.7%3.9%1.7%
Dec 202577.4%12.6%4.6%3.8%1.6%
Jan 202676.5%12.5%5.6%3.8%1.6%
Feb 202678.2%10.5%5.8%3.9%1.7%
Mar 202677.1%10.3%6.9%3.8%1.9%
Apr 202677.7%10.4%5.7%3.8%2.3%
May 202676.1%12.4%5.5%3.7%2.3%
Jun 202676.8%10.2%6.8%3.8%2.4%
Jul 202677.9%10.3%5.7%3.8%2.3%
Aug 202676.8%10.2%6.9%3.8%2.3%
Sep 202678.5%8.6%7.1%3.9%1.9%

  1. 1.Calendly

    78.5%

    Held 1st. 1M estimated branded searches, +21% vs prior month. Share +1.6 points.

  2. 2.Acuity Scheduling

    8.6%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -1.6 points.

  3. 3.Microsoft Bookings

    7.1%

    Held 3rd. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  4. 4.Setmore

    3.9%

    Held 4th. 49.6K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

  5. 5.Cal.com

    1.9%

    Held 5th. 24.7K estimated branded searches, 0% vs prior month. Share -0.4 points.

Compare search popularity between Cal.com and its closest rivals

Every comparison with Cal.com

How has branded search demand for Cal.com changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Cal.com worldwide rose from 21.4K to 24.7K.
  • Across the 12 months ending September 2026, Cal.com’s estimated Share of Search among scheduling tools worldwide held steady, from 1.6% to 1.9%.

How did search popularity change for scheduling tools worldwide in September 2026?

  1. In September 2026, Calendly gained estimated Share of Search among scheduling tools worldwide, from 76.8% to 78.5%.

  2. In September 2026, Acuity Scheduling lost estimated Share of Search among scheduling tools worldwide, from 10.2% to 8.6%.

  3. Estimated monthly branded searches for Cal.com worldwide rose 15.4% over 12 measured months, from 21.4K to 24.7K in September 2026.

Where does Cal.com compete?

Cal.com is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Scheduling tools5th of 51.9%Shown above
Appointment booking platforms5th of 62%Show ranking
Scheduling apps3rd of 62.2%Show ranking

How is Cal.com measured?

Brandwave collects information about searches that people make online using Cal.com’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • cal com
  • cal.com
  • calcom

Do you work for Cal.com? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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