DeWalt vs Freud:Which is more popular?
In September 2026, DeWalt had more branded searches than Freud among saw blade brands worldwide. DeWalt had about 673,000 branded searches, while Freud had 368,000. DeWalt made up 23.1% of all saw blade brand searches we track, and Freud accounted for 12.6%. When we asked ChatGPT and Google AI Overviews about saw blade brands, Freud appeared in three of the five answers and DeWalt in one. Freud was mentioned before DeWalt in every answer.
Who do people search for more?
DeWalt, about 83% more searches than Freud
Who does AI mention more?
Freud, mentioned in 3 of 5 answers, DeWalt in 1
Who does AI recommend more?
Freud, named ahead of DeWalt in every answer
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Top saw blade brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Freud was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. DeWalt was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Freud was listed before DeWalt in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Diablo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Freud3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CMT3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Forrest2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Makita1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Irwin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about saw blade brands
5 answers
Asked ChatGPT
“Which saw blade brand should I buy?”
Asked ChatGPT
“What are the best saw blade brands?”
Asked ChatGPT
“What's the best saw blade brand for wood cutting?”
Searched Google, AI Overview
“circular saw blade”
Searched Google, AI Overview
“metal cutting blade”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is DeWalt or Freud more popular in search?
This chart shows how often people search Google for DeWalt and Freud by name. Each line represents a brand's share of searches for all eight saw blade brands we track, month by month, from English-language searches worldwide.
Share of searches by month for DeWalt, Freud. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Diablo | Freud | CMT | Irwin | Bosch | Forrest |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 17.2% | 11.5% | 11.5% | 25.5% | 0.17% | 0.13% | 0.04% |
| Nov 2025 | 39.7% | 24.4% | 13.3% | 13.3% | 8.9% | 0.16% | 0.14% | 0.06% |
| Dec 2025 | 34.3% | 25.5% | 20.8% | 11.4% | 7.6% | 0.17% | 0.15% | 0.06% |
| Jan 2026 | 31.7% | 23.1% | 18.9% | 15.5% | 10.3% | 0.19% | 0.17% | 0.08% |
| Feb 2026 | 33.1% | 24.4% | 19.9% | 13.3% | 8.9% | 0.2% | 0.18% | 0.07% |
| Mar 2026 | 37.5% | 23% | 15.4% | 15.4% | 8.4% | 0.18% | 0.17% | 0.06% |
| Apr 2026 | 32.3% | 23.6% | 19.3% | 15.8% | 8.6% | 0.19% | 0.17% | 0.05% |
| May 2026 | 31.2% | 22.5% | 22.5% | 15.1% | 8.2% | 0.18% | 0.17% | 0.04% |
| Jun 2026 | 34.1% | 24.6% | 16.5% | 13.5% | 11% | 0.16% | 0.15% | 0.05% |
| Jul 2026 | 32.9% | 23.7% | 19.4% | 13% | 10.6% | 0.19% | 0.18% | 0.06% |
| Aug 2026 | 35.7% | 25.8% | 17.2% | 11.5% | 9.4% | 0.17% | 0.16% | 0.05% |
| Sep 2026 | 32.4% | 23.1% | 23.1% | 12.6% | 8.4% | 0.15% | 0.14% | 0.04% |
How has the DeWalt and Freud comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of Freud in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among saw blade brands worldwide moved from 17.2% to 23.1%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Freud’s share of searches among saw blade brands worldwide moved from 11.5% to 12.6%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for saw blade brands worldwide in September 2026?
2 changes

In September 2026, Freud gained share of searches among saw blade brands worldwide, from 11.5% to 12.6%.

In September 2026, DeWalt lost share of searches among saw blade brands worldwide, from 25.8% to 23.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Freud’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among saw blade brands

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