Brandwave

All-Clad vs Made In:Which is more popular?

In September 2026, Made In had more branded searches than All-Clad among saute pan brands worldwide. Made In had about 135,000 branded searches, while All-Clad had 110,000. Made In made up 6.2% of all saute pan brand searches we track, and All-Clad accounted for 5%. When we asked ChatGPT and Google AI Overviews about saute pan brands, All-Clad appeared in four of the five answers and Made In in three. All-Clad was mentioned before Made In in every answer.

Among saute pan brands worldwide in September 2026

Who do people search for more?

Made In, about 23% more searches than All-Clad

Made In 135K searchesAll-Clad 110K searches

Who does AI mention more?

All-Clad, mentioned in 4 of 5 answers, Made In in 3

All-Clad in 4 of 5Made In in 3 of 5

Who does AI recommend more?

All-Clad, named ahead of Made In in every answer

All-Clad first in 4Made In never first

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Top saute pan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, All-Clad was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Made In was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. All-Clad was listed before Made In in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. All-Clad1st
  2. Tramontina2nd
  3. Made In3rd
  4. Caraway4th
  5. GreenPan5th
  6. Le Creuset6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • All-Clad4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tramontina3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Made In3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GreenPan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Creuset1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caraway1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about saute pan brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is All-Clad or Made In more popular in search?

This chart shows how often people search Google for All-Clad and Made In by name. Each line represents a brand's share of searches for all six saute pan brands we track, month by month, from English-language searches worldwide.

All-Clad and Made In among saute pan brands worldwide, by month

Share of searches by month for Made In, All-Clad. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetTramontinaMade InAll-CladGreenPanCaraway
Oct 202567.5%13.5%6.1%6.1%4.1%2.7%
Nov 202565.9%10.8%7.2%7.2%4%4.9%
Dec 202568.6%9.2%6.2%7.5%3.4%5.1%
Jan 202664.3%12.9%7.1%7.1%4.7%3.9%
Feb 202665.2%13.2%7.2%7.2%4%3.2%
Mar 202664.2%15.8%7.1%5.8%3.9%3.2%
Apr 202665.9%16.3%5.9%5.9%3.3%2.7%
May 202664.2%15.8%7.1%5.8%3.9%3.2%
Jun 202660.6%15%6.7%12.2%3%2.5%
Jul 202665%16%7.2%5.9%3.2%2.6%
Aug 202664.2%15.8%7.1%5.8%3.9%3.2%
Sep 202668.8%13.8%6.2%5%3.4%2.8%

How has the All-Clad and Made In comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Made In took it in March 2026, All-Clad took it in June 2026, Made In took it in July 2026.
  • Across the 12 months ending September 2026, All-Clad’s share of searches among saute pan brands worldwide moved from 6.1% to 5%, and its estimated monthly branded searches moved from 135K to 110K.
  • Across the 12 months ending September 2026, Made In’s share of searches among saute pan brands worldwide moved from 6.1% to 6.2%, and its estimated monthly branded searches held steady at 135K.

How did search popularity change for saute pan brands worldwide in September 2026?

2 changes
  1. In September 2026, Made In lost share of searches among saute pan brands worldwide, from 7.1% to 6.2%.

  2. In September 2026, All-Clad lost share of searches among saute pan brands worldwide, from 5.8% to 5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using All-Clad’s and Made In’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

All-Clad

1 branded search term

  • all-clad

Made In

1 branded search term

  • madein

How the Brand Demand Index is measured

Other head-to-heads among saute pan brands

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