Le Creuset vs Made In:Which is more popular?
In September 2026, Le Creuset had more branded searches than Made In among saute pan brands worldwide. Le Creuset had about 1.5 million branded searches, while Made In had 135,000. Le Creuset made up 68.8% of all saute pan brand searches we track, and Made In accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about saute pan brands, Made In appeared in three of the five answers and Le Creuset in one. Made In was mentioned before Le Creuset in every answer that named either.
Who do people search for more?
Le Creuset, about 11 searches for every 1 for Made In
Who does AI mention more?
Made In, mentioned in 3 of 5 answers, Le Creuset in 1
Who does AI recommend more?
Made In, named ahead of Le Creuset in 3 of 3 answers
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Top saute pan brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Made In was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Le Creuset was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Made In was listed before Le Creuset in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
All-Clad1st
Tramontina2nd- Made In3rd
Caraway4th
GreenPan5th- Le Creuset6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- All-Clad4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tramontina3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Made In3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- GreenPan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Le Creuset1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Caraway1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about saute pan brands
5 answers
Asked ChatGPT
“Which saute pan brand should I buy?”
Asked ChatGPT
“What are the best saute pan brands?”
Asked ChatGPT
“What's the best saute pan brand for everyday cooking?”
Searched Google, AI Overview
“best saute pan”
Searched Google, AI Overview
“saute pan with lid”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Le Creuset or Made In more popular in search?
This chart shows how often people search Google for Le Creuset and Made In by name. Each line represents a brand's share of searches for all six saute pan brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Le Creuset, Made In. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Tramontina | Made In | All-Clad | GreenPan | Caraway |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.5% | 13.5% | 6.1% | 6.1% | 4.1% | 2.7% |
| Nov 2025 | 65.9% | 10.8% | 7.2% | 7.2% | 4% | 4.9% |
| Dec 2025 | 68.6% | 9.2% | 6.2% | 7.5% | 3.4% | 5.1% |
| Jan 2026 | 64.3% | 12.9% | 7.1% | 7.1% | 4.7% | 3.9% |
| Feb 2026 | 65.2% | 13.2% | 7.2% | 7.2% | 4% | 3.2% |
| Mar 2026 | 64.2% | 15.8% | 7.1% | 5.8% | 3.9% | 3.2% |
| Apr 2026 | 65.9% | 16.3% | 5.9% | 5.9% | 3.3% | 2.7% |
| May 2026 | 64.2% | 15.8% | 7.1% | 5.8% | 3.9% | 3.2% |
| Jun 2026 | 60.6% | 15% | 6.7% | 12.2% | 3% | 2.5% |
| Jul 2026 | 65% | 16% | 7.2% | 5.9% | 3.2% | 2.6% |
| Aug 2026 | 64.2% | 15.8% | 7.1% | 5.8% | 3.9% | 3.2% |
| Sep 2026 | 68.8% | 13.8% | 6.2% | 5% | 3.4% | 2.8% |
How has the Le Creuset and Made In comparison changed over the last 12 months?
3 findings
- Le Creuset was ahead of Made In in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among saute pan brands worldwide moved from 67.5% to 68.8%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Made In’s share of searches among saute pan brands worldwide moved from 6.1% to 6.2%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for saute pan brands worldwide in September 2026?
2 changes
In September 2026, Le Creuset gained share of searches among saute pan brands worldwide, from 64.2% to 68.8%.
In September 2026, Made In lost share of searches among saute pan brands worldwide, from 7.1% to 6.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Le Creuset’s and Made In’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Le Creuset
1 branded search term
- le creuset
Made In
1 branded search term
- madein
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