Little Tikes vs Step2:Which is more popular by branded search?
In August 2026, Little Tikes had more branded searches than Step2 among sandpits worldwide. Little Tikes was estimated to have 135K branded searches compared to Step2’s 49.5K, and held a 67.9% Share of Search versus Step2’s 24.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Little Tikes or Step2?
Compare the sandpits people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Little Tikes, Step2. The figures are in the table below the chart.
View monthly share of search table
| Month | Little Tikes | Step2 | TP Toys | Chad Valley | Plum | KidKraft |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.7% | 21.8% | 1.6% | 2.4% | 1.6% | — |
| Nov 2025 | 71.8% | 21.5% | 1.9% | 2.9% | 1.9% | — |
| Dec 2025 | 75.2% | 18.5% | 1.6% | 3% | 1.6% | — |
| Jan 2026 | 71.8% | 21.6% | 2.3% | 2.3% | 1.9% | — |
| Feb 2026 | 71.4% | 21.5% | 2.9% | 2.3% | 1.9% | — |
| Mar 2026 | 66% | 24.2% | 4.8% | 1.8% | 3.2% | — |
| Apr 2026 | 60.8% | 27.3% | 5.5% | 2% | 4.5% | — |
| May 2026 | 66.6% | 24.4% | 4% | 1.8% | 3.3% | — |
| Jun 2026 | 66.6% | 24.4% | 4% | 1.8% | 3.3% | — |
| Jul 2026 | 66.3% | 24.3% | 4% | 2.2% | 3.2% | — |
| Aug 2026 | 67.9% | 24.9% | 2.7% | 2.2% | 2.2% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Little Tikes and Step2 comparison changed over the last 12 months?
3 findings
- Little Tikes was ahead of Step2 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Little Tikes’ estimated Share of Search among sandpits worldwide moved from 72.7% to 67.9%, and its estimated monthly branded searches held steady at 135K.
- Across the 11 months ending August 2026, Step2’s estimated Share of Search among sandpits worldwide moved from 21.8% to 24.9%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
How did search popularity change for sandpits worldwide in August 2026?
2 changes
In August 2026, Little Tikes gained estimated Share of Search among sandpits worldwide, from 66.3% to 67.9%.
In August 2026, Step2 gained estimated Share of Search among sandpits worldwide, from 24.3% to 24.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Little Tikes’ and Step2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Little Tikes
1 branded search term
- little tikes
Step2
1 branded search term
- step2
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.