KidKraft vs Plum:Which is searched more?
In September 2026, KidKraft had more branded searches than Plum among sandpits worldwide. KidKraft was estimated to have 18.1K branded searches compared to Plum’s 5.9K, and held a 7% Share of Search versus Plum’s 2.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, KidKraft or Plum?
Compare the sandpits people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KidKraft, Plum. The figures are in the table below the chart.
View monthly share of search table
| Month | Little Tikes | Step2 | KidKraft | Plum | Chad Valley | TP Toys |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.1% | 18.9% | 12.7% | 1.9% | 2.1% | 1.4% |
| Nov 2025 | 60.7% | 18.2% | 14.9% | 2.2% | 2.4% | 1.6% |
| Dec 2025 | 63.2% | 15.5% | 15.5% | 1.8% | 2.5% | 1.4% |
| Jan 2026 | 62.4% | 18.8% | 12.6% | 2.2% | 2% | 2% |
| Feb 2026 | 63.5% | 19.1% | 10.5% | 2.3% | 2.1% | 2.5% |
| Mar 2026 | 56.1% | 20.6% | 13.8% | 3.9% | 1.5% | 4.1% |
| Apr 2026 | 52.2% | 23.4% | 12.8% | 5.2% | 1.7% | 4.7% |
| May 2026 | 59.2% | 21.7% | 9.7% | 4.2% | 1.6% | 3.6% |
| Jun 2026 | 59.4% | 21.8% | 9.8% | 3.9% | 1.6% | 3.6% |
| Jul 2026 | 59.4% | 21.8% | 9.8% | 3.5% | 1.9% | 3.6% |
| Aug 2026 | 61.7% | 22.6% | 8.3% | 2.9% | 2% | 2.5% |
| Sep 2026 | 64.1% | 23.5% | 7% | 2.3% | 1.7% | 1.4% |
How has the KidKraft and Plum comparison changed over the last 12 months?
3 findings
- KidKraft was ahead of Plum in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KidKraft’s estimated Share of Search among sandpits worldwide moved from 12.7% to 7%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Plum’s estimated Share of Search among sandpits worldwide moved from 1.9% to 2.3%, and its estimated monthly branded searches moved from 4.1K to 5.9K.
Other head-to-heads among sandpits
How each brand is measured
Brandwave collects information about searches that people make online using KidKraft’s and Plum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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