OOFOS vs Reef:Which is more popular?
In September 2026, OOFOS had more branded searches than Reef among sandals worldwide. OOFOS had about 368,000 branded searches, while Reef had 90,500. OOFOS made up 2.4% of all sandal searches we track, and Reef accounted for 0.59%. When we asked ChatGPT and Google AI Overviews about sandals, OOFOS and Reef each appeared in two of the five answers. OOFOS and Reef were each mentioned first in two of the four answers.
Who do people search for more?
OOFOS, about 4 searches for every 1 for Reef
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top sandals in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OOFOS was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Reef was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. OOFOS and Reef were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Birkenstock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- OOFOS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Reef2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Teva2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Crocs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Havaianas1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Chaco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sandals
5 answers
Asked ChatGPT
“Which sandals brand should I buy?”
Asked ChatGPT
“What are the best sandals brands?”
Asked ChatGPT
“What's the best sandals brand for everyday wear?”
Searched Google, AI Overview
“comfortable sandals”
Searched Google, AI Overview
“women's sandals”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Share of searches by month for OOFOS, Reef. The figures are in the table below the chart.
View monthly share of searches table
| Month | Crocs | Birkenstock | Havaianas | OOFOS | Reef | Chaco | Teva |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.2% | 36.2% | 7.2% | 1.8% | 0.36% | 0.2% | <0.01% |
| Nov 2025 | 52.3% | 35% | 10.5% | 1.7% | 0.28% | 0.16% | <0.01% |
| Dec 2025 | 48.3% | 32.3% | 17.7% | 1.3% | 0.26% | 0.14% | <0.01% |
| Jan 2026 | 52.1% | 34.8% | 10.4% | 2.1% | 0.42% | 0.23% | <0.01% |
| Feb 2026 | 52.3% | 35% | 10.4% | 1.4% | 0.63% | 0.28% | <0.01% |
| Mar 2026 | 53.9% | 36.1% | 7.2% | 1.5% | 0.97% | 0.36% | <0.01% |
| Apr 2026 | 49% | 40.1% | 8% | 1.6% | 0.88% | 0.4% | <0.01% |
| May 2026 | 43% | 43% | 10.5% | 1.7% | 1.2% | 0.52% | <0.01% |
| Jun 2026 | 45.7% | 37.6% | 13.8% | 1.5% | 1% | 0.45% | <0.01% |
| Jul 2026 | 45.7% | 37.7% | 13.8% | 1.5% | 0.83% | 0.45% | <0.01% |
| Aug 2026 | 45.7% | 37.4% | 13.7% | 2.2% | 0.67% | 0.37% | <0.01% |
| Sep 2026 | 48.8% | 40% | 8% | 2.4% | 0.59% | 0.26% | <0.01% |
How has the OOFOS and Reef comparison changed over the last 12 months?
3 findings
- OOFOS was ahead of Reef in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, OOFOS’s share of searches among sandals worldwide moved from 1.8% to 2.4%, and its estimated monthly branded searches moved from 246K to 368K.
- Across the 12 months ending September 2026, Reef’s share of searches among sandals worldwide moved from 0.36% to 0.59%, and its estimated monthly branded searches moved from 49.5K to 90.5K.
How did search popularity change for sandals worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using OOFOS’s and Reef’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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