Birkenstock vs Havaianas:Which is more popular?
In September 2026, Birkenstock had more branded searches than Havaianas among sandals worldwide. Birkenstock had about 6.1 million branded searches, while Havaianas had 1.2 million. Birkenstock made up 40% of all sandal searches we track, and Havaianas accounted for 8%. When we asked ChatGPT and Google AI Overviews about sandals, Birkenstock appeared in four of the five answers and Havaianas in one. Birkenstock was mentioned before Havaianas in three out of four answers.
Who do people search for more?
Birkenstock, about 5 searches for every 1 for Havaianas
Who does AI mention more?
Birkenstock, mentioned in 4 of 5 answers, Havaianas in 1
Who does AI recommend more?
Birkenstock, named ahead of Havaianas in 3 of 4 answers
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Top sandals in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Birkenstock was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Havaianas was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Birkenstock was listed before Havaianas in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Birkenstock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OOFOS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Reef2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Teva2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Crocs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Havaianas1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Chaco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sandals
5 answers
Asked ChatGPT
“Which sandals brand should I buy?”
Asked ChatGPT
“What are the best sandals brands?”
Asked ChatGPT
“What's the best sandals brand for everyday wear?”
Searched Google, AI Overview
“comfortable sandals”
Searched Google, AI Overview
“women's sandals”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Birkenstock or Havaianas more popular in search?
This chart shows how often people search Google for Birkenstock and Havaianas by name. Each line represents a brand's share of searches for all seven sandals we track, month by month, from English-language searches worldwide.
Share of searches by month for Birkenstock, Havaianas. The figures are in the table below the chart.
View monthly share of searches table
| Month | Crocs | Birkenstock | Havaianas | OOFOS | Reef | Chaco | Teva |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.2% | 36.2% | 7.2% | 1.8% | 0.36% | 0.2% | <0.01% |
| Nov 2025 | 52.3% | 35% | 10.5% | 1.7% | 0.28% | 0.16% | <0.01% |
| Dec 2025 | 48.3% | 32.3% | 17.7% | 1.3% | 0.26% | 0.14% | <0.01% |
| Jan 2026 | 52.1% | 34.8% | 10.4% | 2.1% | 0.42% | 0.23% | <0.01% |
| Feb 2026 | 52.3% | 35% | 10.4% | 1.4% | 0.63% | 0.28% | <0.01% |
| Mar 2026 | 53.9% | 36.1% | 7.2% | 1.5% | 0.97% | 0.36% | <0.01% |
| Apr 2026 | 49% | 40.1% | 8% | 1.6% | 0.88% | 0.4% | <0.01% |
| May 2026 | 43% | 43% | 10.5% | 1.7% | 1.2% | 0.52% | <0.01% |
| Jun 2026 | 45.7% | 37.6% | 13.8% | 1.5% | 1% | 0.45% | <0.01% |
| Jul 2026 | 45.7% | 37.7% | 13.8% | 1.5% | 0.83% | 0.45% | <0.01% |
| Aug 2026 | 45.7% | 37.4% | 13.7% | 2.2% | 0.67% | 0.37% | <0.01% |
| Sep 2026 | 48.8% | 40% | 8% | 2.4% | 0.59% | 0.26% | <0.01% |
How has the Birkenstock and Havaianas comparison changed over the last 12 months?
3 findings
- Birkenstock was ahead of Havaianas in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Birkenstock’s share of searches among sandals worldwide moved from 36.2% to 40%, and its estimated monthly branded searches moved from 5M to 6.1M.
- Across the 12 months ending September 2026, Havaianas’ share of searches among sandals worldwide moved from 7.2% to 8%, and its estimated monthly branded searches moved from 1M to 1.2M.
How did search popularity change for sandals worldwide in September 2026?
2 changes
In September 2026, Birkenstock gained share of searches among sandals worldwide, from 37.4% to 40%.
In September 2026, Havaianas lost share of searches among sandals worldwide, from 13.7% to 8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Birkenstock’s and Havaianas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Birkenstock
1 branded search term
- birkenstock
Havaianas
1 branded search term
- havaianas
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