Fresha vs Vagaro:Which is more popular?
In September 2026, Fresha had more branded searches than Vagaro among salon booking platforms worldwide. Fresha had about 259,000 branded searches, while Vagaro had 166,000. Fresha made up 24.4% of all salon booking platform searches we track, and Vagaro accounted for 15.7%. When we asked ChatGPT and Google AI Overviews about salon booking platforms, both Fresha and Vagaro appeared in all four answers. Vagaro was mentioned before Fresha in every answer.
Who do people search for more?
Fresha, about 55% more searches than Vagaro
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Vagaro, named ahead of Fresha in every answer
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Top salon booking platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both Fresha and Vagaro showed up in all four answers. Vagaro was listed before Fresha in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- GlossGenius1st
- Vagaro2nd
Square Appointments3rd- Fresha4th
- Boulevard5th
Booksy6th
Phorest–
Timely–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fresha4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Vagaro4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- GlossGenius4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Square Appointments4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Boulevard3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Booksy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Phorest0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Timely0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about salon booking platforms
4 answers
Asked ChatGPT
“Which salon booking platform should I use?”
Asked ChatGPT
“What are the best salon booking platforms?”
Asked ChatGPT
“What's the best salon booking platform for a salon?”
Searched Google, AI Overview
“salon booking software”
Searched Google, AI Overview
“salon appointment app”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Fresha or Vagaro more popular in search?
This chart shows how often people search Google for Fresha and Vagaro by name. Each line represents a brand's share of searches for all eight salon booking platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Fresha, Vagaro. The figures are in the table below the chart.
View monthly share of searches table
| Month | Booksy | Fresha | Vagaro | GlossGenius | Square Appointments | Phorest | Timely | Boulevard |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.3% | 23.5% | 18.6% | 1.7% | 2.5% | 1.6% | 0.82% | 0.03% |
| Nov 2025 | 55.4% | 21% | 16.5% | 1.8% | 2.7% | 1.7% | 0.87% | 0.03% |
| Dec 2025 | 56.1% | 21.1% | 16.6% | 1.8% | 2.2% | 1.4% | 0.71% | 0.03% |
| Jan 2026 | 50.6% | 23.1% | 18.3% | 2.4% | 3% | 1.9% | 0.67% | 0.04% |
| Feb 2026 | 53.1% | 24.1% | 15.7% | 2.1% | 2.6% | 1.6% | 0.71% | 0.04% |
| Mar 2026 | 55.5% | 20.8% | 16.4% | 2.2% | 2.7% | 1.7% | 0.61% | 0.05% |
| Apr 2026 | 55.6% | 20.8% | 16.4% | 2.2% | 2.7% | 1.7% | 0.6% | 0.03% |
| May 2026 | 53.3% | 24.4% | 15.8% | 2.1% | 2.1% | 1.6% | 0.57% | 0.03% |
| Jun 2026 | 56.2% | 21.1% | 16.7% | 1.8% | 1.8% | 1.7% | 0.6% | 0.03% |
| Jul 2026 | 56% | 21% | 16.6% | 1.8% | 2.2% | 1.7% | 0.58% | 0.03% |
| Aug 2026 | 53.7% | 24.4% | 15.9% | 1.7% | 2.1% | 1.6% | 0.56% | 0.03% |
| Sep 2026 | 53.1% | 24.4% | 15.7% | 2.1% | 2.1% | 2% | 0.67% | 0.03% |
How has the Fresha and Vagaro comparison changed over the last 12 months?
3 findings
- Fresha was ahead of Vagaro in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fresha’s share of searches among salon booking platforms worldwide moved from 23.5% to 24.4%, and its estimated monthly branded searches moved from 257K to 259K.
- Across the 12 months ending September 2026, Vagaro’s share of searches among salon booking platforms worldwide moved from 18.6% to 15.7%, and its estimated monthly branded searches moved from 203K to 166K.
How did search popularity change for salon booking platforms worldwide in September 2026?
1 change
Vagaro’s share of searches among salon booking platforms worldwide has lost ground for 3 months in a row, from 16.7% to 15.7% in September 2026.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Fresha’s and Vagaro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among salon booking platforms
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