Booksy vs Square Appointments:Which is more popular?
In September 2026, Booksy had more branded searches than Square Appointments among salon booking platforms worldwide. Booksy had about 562,000 branded searches, while Square Appointments had 22,200. Booksy made up 53.1% of all salon booking platform searches we track, and Square Appointments accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about salon booking platforms, Square Appointments appeared in all four answers and Booksy in one. Square Appointments was mentioned before Booksy in every answer.
Who do people search for more?
Booksy, about 25 searches for every 1 for Square Appointments
Who does AI mention more?
Square Appointments, mentioned in every answer we collected
Who does AI recommend more?
Square Appointments, named ahead of Booksy in every answer
Follow Booksy vs Square Appointments and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top salon booking platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Square Appointments appeared in all four answers. Booksy was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Square Appointments was listed before Booksy in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- GlossGenius1st
Vagaro2nd- Square Appointments3rd
Fresha4th- Boulevard5th
- Booksy6th
Phorest–
Timely–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fresha4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Vagaro4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- GlossGenius4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Square Appointments4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Boulevard3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Booksy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Phorest0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Timely0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about salon booking platforms
4 answers
Asked ChatGPT
“Which salon booking platform should I use?”
Asked ChatGPT
“What are the best salon booking platforms?”
Asked ChatGPT
“What's the best salon booking platform for a salon?”
Searched Google, AI Overview
“salon booking software”
Searched Google, AI Overview
“salon appointment app”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Booksy or Square Appointments more popular in search?
This chart shows how often people search Google for Booksy and Square Appointments by name. Each line represents a brand's share of searches for all eight salon booking platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Booksy, Square Appointments. The figures are in the table below the chart.
View monthly share of searches table
| Month | Booksy | Fresha | Vagaro | GlossGenius | Square Appointments | Phorest | Timely | Boulevard |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.3% | 23.5% | 18.6% | 1.7% | 2.5% | 1.6% | 0.82% | 0.03% |
| Nov 2025 | 55.4% | 21% | 16.5% | 1.8% | 2.7% | 1.7% | 0.87% | 0.03% |
| Dec 2025 | 56.1% | 21.1% | 16.6% | 1.8% | 2.2% | 1.4% | 0.71% | 0.03% |
| Jan 2026 | 50.6% | 23.1% | 18.3% | 2.4% | 3% | 1.9% | 0.67% | 0.04% |
| Feb 2026 | 53.1% | 24.1% | 15.7% | 2.1% | 2.6% | 1.6% | 0.71% | 0.04% |
| Mar 2026 | 55.5% | 20.8% | 16.4% | 2.2% | 2.7% | 1.7% | 0.61% | 0.05% |
| Apr 2026 | 55.6% | 20.8% | 16.4% | 2.2% | 2.7% | 1.7% | 0.6% | 0.03% |
| May 2026 | 53.3% | 24.4% | 15.8% | 2.1% | 2.1% | 1.6% | 0.57% | 0.03% |
| Jun 2026 | 56.2% | 21.1% | 16.7% | 1.8% | 1.8% | 1.7% | 0.6% | 0.03% |
| Jul 2026 | 56% | 21% | 16.6% | 1.8% | 2.2% | 1.7% | 0.58% | 0.03% |
| Aug 2026 | 53.7% | 24.4% | 15.9% | 1.7% | 2.1% | 1.6% | 0.56% | 0.03% |
| Sep 2026 | 53.1% | 24.4% | 15.7% | 2.1% | 2.1% | 2% | 0.67% | 0.03% |
How has the Booksy and Square Appointments comparison changed over the last 12 months?
3 findings
- Booksy was ahead of Square Appointments in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Booksy’s share of searches among salon booking platforms worldwide moved from 51.3% to 53.1%, and its estimated monthly branded searches moved from 560K to 562K.
- Across the 12 months ending September 2026, Square Appointments’ share of searches among salon booking platforms worldwide moved from 2.5% to 2.1%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for salon booking platforms worldwide in September 2026?
2 changes
In September 2026, Booksy lost share of searches among salon booking platforms worldwide, from 53.7% to 53.1%.
In September 2026, Square Appointments fell from 4th to 5th among salon booking platforms worldwide.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Booksy’s and Square Appointments’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Booksy
5 branded search terms
- booksy
- booksy app
- booksy salon booking
- booksy salon software
- booksy software
Square Appointments
1 branded search term
- square appointments
Other head-to-heads among salon booking platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.