Brandwave

Elgato vs Neewer:Which is searched more?

In September 2026, Neewer had more branded searches than Elgato among ring light brands worldwide. Neewer had about 77,000 branded searches, while Elgato had 6,000. Neewer made up 19.1% of all ring light brand searches we track, and Elgato accounted for 1.5%. These are worldwide searches for English-language branded terms.

Share of searches among ring light brands worldwide in September 2026Is Elgato or Neewer more popular in search?
Elgato1.5%6K searches
vs
Neewer19.1%77K searches

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Is Elgato or Neewer more popular in search?

Compare the ring light brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Elgato and Neewer among ring light brands worldwide, by month

Share of searches by month for Neewer, Elgato. The figures are in the table below the chart.

View monthly share of searches table
MonthAmaranGodoxNeewerAputureLume CubeElgatoDigiPowerUBeesizeSensyne
Oct 202542.1%25.6%18.1%8.6%2.3%1.8%0.75%0.58%0.26%
Nov 202547%23.3%16.9%7.8%2.1%1.5%0.69%0.44%0.24%
Dec 202548.8%24.4%14.9%6.7%2.2%1.4%0.64%0.69%0.3%
Jan 202642%25.5%18.8%8.2%2.3%1.7%0.7%0.58%0.26%
Feb 202638.5%28.5%20.2%7.8%2.2%1.5%0.64%0.53%0.22%
Mar 202637.3%27.3%22.2%7.5%2.5%1.6%0.89%0.51%0.21%
Apr 202641.1%25.5%19.9%8.3%2.3%1.4%0.82%0.56%0.23%
May 202641.3%25.6%20.6%6.8%2.3%1.3%1.3%0.57%0.24%
Jun 202642.7%26.8%18.5%7.1%1.9%1.3%0.89%0.59%0.22%
Jul 202649.3%25.6%14.8%5.8%1.9%1.2%0.82%0.45%0.21%
Aug 202640.5%31%17.5%5.8%2.3%1.2%0.82%0.56%0.23%
Sep 202635.6%32.9%19.1%7.2%2%1.5%0.9%0.6%0.22%

How has the Elgato and Neewer comparison changed over the last 12 months?

3 findings
  • Neewer was ahead of Elgato in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Elgato’s share of searches among ring light brands worldwide moved from 1.8% to 1.5%, and its estimated monthly branded searches moved from 9K to 6K.
  • Across the 12 months ending September 2026, Neewer’s share of searches among ring light brands worldwide moved from 18.1% to 19.1%, and its estimated monthly branded searches moved from 90.5K to 77K.

How did search popularity change for ring light brands worldwide in September 2026?

2 changes
  1. In September 2026, Neewer gained share of searches among ring light brands worldwide, from 17.5% to 19.1%.

  2. Estimated monthly branded searches for Elgato worldwide fell 33.3% over 12 measured months, from 9K to 6K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Elgato’s and Neewer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Elgato

2 branded search terms

  • elgato game capture
  • elgato ring light

Neewer

3 branded search terms

  • neewer
  • neewer light
  • neewer ring light

How the Brand Demand Index is measured

Other head-to-heads among ring light brands

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