Brandwave

Exo Terra vs Zen Habitats:Which is more popular?

In September 2026, Exo Terra had more branded searches than Zen Habitats among reptile supply brands worldwide. Exo Terra had about 27,100 branded searches, while Zen Habitats had 5,400. Exo Terra made up 45.9% of all reptile supply brand searches we track, and Zen Habitats accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about reptile supply brands, Exo Terra appeared in all four answers and Zen Habitats in three. Exo Terra was mentioned before Zen Habitats in every answer.

Among reptile supply brands worldwide in September 2026

Who do people search for more?

Exo Terra, about 5 searches for every 1 for Zen Habitats

Exo Terra 27.1K searchesZen Habitats 5.4K searches

Who does AI mention more?

Exo Terra, mentioned in every answer we collected

Exo Terra in 4 of 4Zen Habitats in 3 of 4

Who does AI recommend more?

Exo Terra, named ahead of Zen Habitats in every answer

Exo Terra first in 4Zen Habitats never first

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Top reptile supply brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Exo Terra appeared in all four answers. Zen Habitats was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Exo Terra was listed before Zen Habitats in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zoo Med1st
  2. Exo Terra2nd
  3. Arcadia Reptile3rd
  4. Zen Habitats4th
  5. Repashy5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Exo Terra4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Zoo Med4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Zen Habitats3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Arcadia Reptile3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Repashy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about reptile supply brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Exo Terra or Zen Habitats more popular in search?

This chart shows how often people search Google for Exo Terra and Zen Habitats by name. Each line represents a brand's share of searches for all five reptile supply brands we track, month by month, from English-language searches worldwide.

Exo Terra and Zen Habitats among reptile supply brands worldwide, by month

Share of searches by month for Exo Terra, Zen Habitats. The figures are in the table below the chart.

View monthly share of searches table
MonthExo TerraZoo MedRepashyZen HabitatsArcadia Reptile
Oct 202543.2%35.4%8.6%8.6%4.2%
Nov 202545.5%30.4%9.1%11.1%3.9%
Dec 202546.5%31%9.3%9.3%4%
Jan 202641.5%34%10.1%10.1%4.3%
Feb 202645.5%30.4%11.1%9.1%3.9%
Mar 202644.3%29.6%10.8%10.8%4.5%
Apr 202646.5%31%9.3%9.3%4%
May 202646.6%31.1%9.3%9.3%3.8%
Jun 202642%34.2%10.2%10.2%3.4%
Jul 202642.8%34.9%10.4%8.5%3.4%
Aug 202645.6%30.5%11.1%9.1%3.7%
Sep 202645.9%30.6%11.2%9.1%3.2%

How has the Exo Terra and Zen Habitats comparison changed over the last 12 months?

3 findings

How did search popularity change for reptile supply brands worldwide in September 2026?

1 change
  1. Exo Terra’s share of searches among reptile supply brands worldwide has gained ground for 3 months in a row, from 42% to 45.9% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Exo Terra’s and Zen Habitats’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Exo Terra

1 branded search term

  • exo terra

Zen Habitats

1 branded search term

  • zen habitats

How the Brand Demand Index is measured

Other head-to-heads among reptile supply brands

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