Brandwave

Zen Habitats vs Zoo Med:Which is more popular?

In September 2026, Zoo Med had more branded searches than Zen Habitats among reptile supply brands worldwide. Zoo Med had about 18,100 branded searches, while Zen Habitats had 5,400. Zoo Med made up 30.6% of all reptile supply brand searches we track, and Zen Habitats accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about reptile supply brands, Zoo Med appeared in all four answers and Zen Habitats in three. Zoo Med was mentioned before Zen Habitats in every answer.

Among reptile supply brands worldwide in September 2026

Who do people search for more?

Zoo Med, about 3 searches for every 1 for Zen Habitats

Zoo Med 18.1K searchesZen Habitats 5.4K searches

Who does AI mention more?

Zoo Med, mentioned in every answer we collected

Zoo Med in 4 of 4Zen Habitats in 3 of 4

Who does AI recommend more?

Zoo Med, named ahead of Zen Habitats in every answer

Zoo Med first in 4Zen Habitats never first

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Top reptile supply brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Zoo Med appeared in all four answers. Zen Habitats was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Zoo Med was listed before Zen Habitats in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zoo Med1st
  2. Exo Terra2nd
  3. Arcadia Reptile3rd
  4. Zen Habitats4th
  5. Repashy5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Exo Terra4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Zoo Med4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Zen Habitats3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Arcadia Reptile3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Repashy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about reptile supply brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Zen Habitats or Zoo Med more popular in search?

This chart shows how often people search Google for Zen Habitats and Zoo Med by name. Each line represents a brand's share of searches for all five reptile supply brands we track, month by month, from English-language searches worldwide.

Zen Habitats and Zoo Med among reptile supply brands worldwide, by month

Share of searches by month for Zoo Med, Zen Habitats. The figures are in the table below the chart.

View monthly share of searches table
MonthExo TerraZoo MedRepashyZen HabitatsArcadia Reptile
Oct 202543.2%35.4%8.6%8.6%4.2%
Nov 202545.5%30.4%9.1%11.1%3.9%
Dec 202546.5%31%9.3%9.3%4%
Jan 202641.5%34%10.1%10.1%4.3%
Feb 202645.5%30.4%11.1%9.1%3.9%
Mar 202644.3%29.6%10.8%10.8%4.5%
Apr 202646.5%31%9.3%9.3%4%
May 202646.6%31.1%9.3%9.3%3.8%
Jun 202642%34.2%10.2%10.2%3.4%
Jul 202642.8%34.9%10.4%8.5%3.4%
Aug 202645.6%30.5%11.1%9.1%3.7%
Sep 202645.9%30.6%11.2%9.1%3.2%

How has the Zen Habitats and Zoo Med comparison changed over the last 12 months?

3 findings
  • Zoo Med was ahead of Zen Habitats in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Zen Habitats’ share of searches among reptile supply brands worldwide moved from 8.6% to 9.1%, and its estimated monthly branded searches held steady at 5.4K.
  • Across the 12 months ending September 2026, Zoo Med’s share of searches among reptile supply brands worldwide moved from 35.4% to 30.6%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

How did search popularity change for reptile supply brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Zoo Med worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Zen Habitats’ and Zoo Med’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Zen Habitats

1 branded search term

  • zen habitats

Zoo Med

1 branded search term

  • zoo med

How the Brand Demand Index is measured

Other head-to-heads among reptile supply brands

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