Brandwave

Life Fitness vs Sole Fitness:Which is more popular?

In September 2026, Life Fitness had more branded searches than Sole Fitness among recumbent bike brands worldwide. Life Fitness had about 550,000 branded searches, while Sole Fitness had 18,400. Life Fitness made up 34.3% of all recumbent bike brand searches we track, and Sole Fitness accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about recumbent bike brands, Life Fitness and Sole Fitness each appeared in three of the five answers. Sole Fitness was mentioned before Life Fitness in three out of four answers that named either.

Among recumbent bike brands worldwide in September 2026

Who do people search for more?

Life Fitness, about 30 searches for every 1 for Sole Fitness

Life Fitness 550K searchesSole Fitness 18.4K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Life Fitness in 3 of 5Sole Fitness in 3 of 5

Who does AI recommend more?

Sole Fitness, named ahead of Life Fitness in 3 of 4 answers

Sole Fitness first in 3Life Fitness first in 1

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Top recumbent bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Life Fitness was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sole Fitness was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sole Fitness was listed before Life Fitness in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Schwinn1st
  2. Sole Fitness2nd
  3. NordicTrack3rd
  4. Marcy4th
  5. Life Fitness5th
  6. Sunny Health and Fitness6th
  7. Peloton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Schwinn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Life Fitness3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NordicTrack3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sole Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marcy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunny Health and Fitness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about recumbent bike brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Life Fitness or Sole Fitness more popular in search?

This chart shows how often people search Google for Life Fitness and Sole Fitness by name. Each line represents a brand's share of searches for all seven recumbent bike brands we track, month by month, from English-language searches worldwide.

Life Fitness and Sole Fitness among recumbent bike brands worldwide, by month

Share of searches by month for Life Fitness, Sole Fitness. The figures are in the table below the chart.

View monthly share of searches table
MonthPelotonLife FitnessNordicTrackMarcySole FitnessSchwinnSunny Health and Fitness
Oct 202554.4%31.2%9.2%3.4%1%0.42%0.38%
Nov 202550%29.3%14.5%3.9%1.4%0.48%0.43%
Dec 202549.2%28.7%15.7%3.9%1.4%0.55%0.52%
Jan 202643.4%36.7%14.6%2.7%1.4%0.61%0.54%
Feb 202646.7%33.2%14.1%3.6%1.3%0.54%0.49%
Mar 202646.6%33.9%13.4%3.7%1.1%0.72%0.5%
Apr 202648.2%35.1%10.7%3.9%1%0.57%0.52%
May 202648.4%35.3%10.1%3.9%1.2%0.64%0.52%
Jun 202644.5%38%11.1%4.2%1%0.59%0.56%
Jul 202643.8%37.4%12.3%4.1%1.2%0.71%0.55%
Aug 202647.3%33.1%12.5%4.4%1.4%0.66%0.6%
Sep 202649.2%34.3%9.6%4.6%1.1%0.59%0.51%

How has the Life Fitness and Sole Fitness comparison changed over the last 12 months?

3 findings

How did search popularity change for recumbent bike brands worldwide in September 2026?

2 changes
  1. In September 2026, Life Fitness gained share of searches among recumbent bike brands worldwide, from 33.1% to 34.3%.

  2. Estimated monthly branded searches for Sole Fitness worldwide fell 15.2% over 12 measured months, from 21.7K to 18.4K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Life Fitness’ and Sole Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Life Fitness

1 branded search term

  • lifefitness

Sole Fitness

2 branded search terms

  • sole fitness
  • sole treadmill

How the Brand Demand Index is measured

Other head-to-heads among recumbent bike brands

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