Brandwave

Amazon Merch on Demand vs Printful:Which is more popular?

In September 2026, Printful had more branded searches than Amazon Merch on Demand among print on demand platforms worldwide. Printful had about 246,000 branded searches, while Amazon Merch on Demand had 49,300. Printful made up 10.6% of all print on demand platform searches we track, and Amazon Merch on Demand accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about print on demand platforms, Printful appeared in all five answers and Amazon Merch on Demand in two. Printful was mentioned before Amazon Merch on Demand in every answer.

Among print on demand platforms worldwide in September 2026

Who do people search for more?

Printful, about 5 searches for every 1 for Amazon Merch on Demand

Printful 246K searchesAmazon Merch on Demand 49.3K searches

Who does AI mention more?

Printful, mentioned in every answer we collected

Printful in 5 of 5Amazon Merch on Demand in 2 of 5

Who does AI recommend more?

Printful, named ahead of Amazon Merch on Demand in every answer

Printful first in 5Amazon Merch on Demand never first

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Top print on demand platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Printful appeared in all five answers. Amazon Merch on Demand was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Printful was listed before Amazon Merch on Demand in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Printify1st
  2. Printful2nd
  3. Gelato3rd
  4. Redbubble4th
  5. Amazon Merch on Demand5th
  6. Fourthwall6th
  7. Zazzle–
  8. Society6–
  9. Gooten–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Printify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Printful5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gelato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Redbubble3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fourthwall2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon Merch on Demand2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zazzle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Society60 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gooten0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about print on demand platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Amazon Merch on Demand or Printful more popular in search?

This chart shows how often people search Google for Amazon Merch on Demand and Printful by name. Each line represents a brand's share of searches for all nine print on demand platforms we track, month by month, from English-language searches worldwide.

Amazon Merch on Demand and Printful among print on demand platforms worldwide, by month

Share of searches by month for Printful, Amazon Merch on Demand. The figures are in the table below the chart.

View monthly share of searches table
MonthRedbubblePrintifyZazzlePrintfulFourthwallSociety6Amazon Merch on DemandGootenGelato
Oct 202530.3%30.3%16.6%13.6%2.7%2.7%3.3%0.36%0.13%
Nov 202535.2%23.7%19.4%13%2.6%3.2%2.6%0.29%0.13%
Dec 202536.5%24.6%16.4%13.4%2.7%3.3%2.7%0.3%0.13%
Jan 202634.4%28.3%15.5%12.7%3.1%3.1%2.5%0.28%0.1%
Feb 202639.7%21.8%17.8%11.9%3.6%2.4%2.4%0.26%0.12%
Mar 202632.9%22.1%18.1%12.1%9.9%2.4%2.2%0.22%0.12%
Apr 202637.1%20.4%20.4%13.7%3.4%2.2%2.5%0.24%0.13%
May 202633.3%27.2%18.2%12.2%3.7%2.4%2.7%0.27%0.15%
Jun 202634.8%28.5%15.6%12.7%3.1%2.6%2.3%0.28%0.12%
Jul 202636.5%24.4%16.3%13.3%4%2.7%2.4%0.29%0.16%
Aug 202634.4%28.1%15.4%12.6%3.8%3.1%2.3%0.28%0.15%
Sep 202635.5%29%15.9%10.6%3.9%2.6%2.1%0.28%0.16%

How has the Amazon Merch on Demand and Printful comparison changed over the last 12 months?

3 findings

How did search popularity change for print on demand platforms worldwide in September 2026?

2 changes

  1. In September 2026, Printful lost share of searches among print on demand platforms worldwide, from 12.6% to 10.6%.

  2. Estimated monthly branded searches for Amazon Merch on Demand worldwide fell 45.2% over 12 measured months, from 90K to 49.3K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Amazon Merch on Demand’s and Printful’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazon Merch on Demand

2 branded search terms

  • amazon merch on demand
  • merch by amazon

Printful

1 branded search term

  • printful

How the Brand Demand Index is measured

Other head-to-heads among print on demand platforms

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