Brandwave

Amazon Merch on Demand vs Fourthwall:Which is more popular?

In September 2026, Fourthwall had more branded searches than Amazon Merch on Demand among print on demand platforms worldwide. Fourthwall had about 90,500 branded searches, while Amazon Merch on Demand had 49,300. Fourthwall made up 3.9% of all print on demand platform searches we track, and Amazon Merch on Demand accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about print on demand platforms, Amazon Merch on Demand and Fourthwall each appeared in two of the five answers. Amazon Merch on Demand was mentioned before Fourthwall in two out of three answers that named either.

Among print on demand platforms worldwide in September 2026

Who do people search for more?

Fourthwall, about 84% more searches than Amazon Merch on Demand

Fourthwall 90.5K searchesAmazon Merch on Demand 49.3K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Amazon Merch on Demand in 2 of 5Fourthwall in 2 of 5

Who does AI recommend more?

Amazon Merch on Demand, named ahead of Fourthwall in 2 of 3 answers

Amazon Merch on Demand first in 2Fourthwall first in 1

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Top print on demand platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon Merch on Demand was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Fourthwall was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Amazon Merch on Demand was listed before Fourthwall in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Printify1st
  2. Printful2nd
  3. Gelato3rd
  4. Redbubble4th
  5. Amazon Merch on Demand5th
  6. Fourthwall6th
  7. Zazzle–
  8. Society6–
  9. Gooten–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Printify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Printful5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gelato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Redbubble3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fourthwall2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon Merch on Demand2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zazzle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Society60 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gooten0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about print on demand platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Amazon Merch on Demand or Fourthwall more popular in search?

This chart shows how often people search Google for Amazon Merch on Demand and Fourthwall by name. Each line represents a brand's share of searches for all nine print on demand platforms we track, month by month, from English-language searches worldwide.

Amazon Merch on Demand and Fourthwall among print on demand platforms worldwide, by month

Share of searches by month for Fourthwall, Amazon Merch on Demand. The figures are in the table below the chart.

View monthly share of searches table
MonthRedbubblePrintifyZazzlePrintfulFourthwallSociety6Amazon Merch on DemandGootenGelato
Oct 202530.3%30.3%16.6%13.6%2.7%2.7%3.3%0.36%0.13%
Nov 202535.2%23.7%19.4%13%2.6%3.2%2.6%0.29%0.13%
Dec 202536.5%24.6%16.4%13.4%2.7%3.3%2.7%0.3%0.13%
Jan 202634.4%28.3%15.5%12.7%3.1%3.1%2.5%0.28%0.1%
Feb 202639.7%21.8%17.8%11.9%3.6%2.4%2.4%0.26%0.12%
Mar 202632.9%22.1%18.1%12.1%9.9%2.4%2.2%0.22%0.12%
Apr 202637.1%20.4%20.4%13.7%3.4%2.2%2.5%0.24%0.13%
May 202633.3%27.2%18.2%12.2%3.7%2.4%2.7%0.27%0.15%
Jun 202634.8%28.5%15.6%12.7%3.1%2.6%2.3%0.28%0.12%
Jul 202636.5%24.4%16.3%13.3%4%2.7%2.4%0.29%0.16%
Aug 202634.4%28.1%15.4%12.6%3.8%3.1%2.3%0.28%0.15%
Sep 202635.5%29%15.9%10.6%3.9%2.6%2.1%0.28%0.16%

How has the Amazon Merch on Demand and Fourthwall comparison changed over the last 12 months?

3 findings

How did search popularity change for print on demand platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Fourthwall worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

  2. Estimated monthly branded searches for Amazon Merch on Demand worldwide fell 45.2% over 12 measured months, from 90K to 49.3K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Amazon Merch on Demand’s and Fourthwall’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazon Merch on Demand

2 branded search terms

  • amazon merch on demand
  • merch by amazon

Fourthwall

1 branded search term

  • fourthwall

How the Brand Demand Index is measured

Other head-to-heads among print on demand platforms

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