De'Longhi vs Dyson:Which is more popular?
In September 2026, Dyson had more branded searches than De'Longhi among portable heater brands worldwide. Dyson had about 5 million branded searches, while De'Longhi had 673,000. Dyson made up 72% of all portable heater brand searches we track, and De'Longhi accounted for 9.7%. When we asked ChatGPT and Google AI Overviews about portable heater brands, De'Longhi appeared in two of the four answers and Dyson in none.
Who do people search for more?
Dyson, about 7 searches for every 1 for De'Longhi
Who does AI mention more?
De'Longhi, mentioned in 2 of 4 answers, Dyson in 0
Who does AI recommend more?
De'Longhi, the only one of the two named
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Top portable heater brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, De'Longhi was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Dyson did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Lasko4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Vornado4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Dreo3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- De'Longhi2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Honeywell1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Dyson0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about portable heater brands
4 answers
Asked ChatGPT
“Which portable heater brand should I go to?”
Asked ChatGPT
“What are the best portable heater brands?”
Asked ChatGPT
“What's the best portable heater brand for small rooms?”
Searched Google, AI Overview
“best portable heater”
Searched Google, AI Overview
“small space heater”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is De'Longhi or Dyson more popular in search?
This chart shows how often people search Google for De'Longhi and Dyson by name. Each line represents a brand's share of searches for all seven portable heater brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Dyson, De'Longhi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | De'Longhi | DeWalt | Honeywell | Lasko | Dreo | Vornado |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 69.3% | 11.4% | 9.3% | 7.6% | 1.4% | 0.46% | 0.57% |
| Nov 2025 | 72.8% | 11.9% | 8% | 5.4% | 1.1% | 0.39% | 0.42% |
| Dec 2025 | 70.9% | 11.6% | 9.5% | 5.2% | 1.5% | 0.57% | 0.61% |
| Jan 2026 | 68.4% | 11.3% | 9.2% | 7.5% | 2.2% | 0.68% | 0.8% |
| Feb 2026 | 67.8% | 11.2% | 11.2% | 7.5% | 1.3% | 0.45% | 0.58% |
| Mar 2026 | 66.8% | 11% | 11% | 9% | 1.2% | 0.54% | 0.48% |
| Apr 2026 | 68% | 11.2% | 11.2% | 7.5% | 0.99% | 0.55% | 0.58% |
| May 2026 | 67.4% | 11.1% | 11.1% | 7.4% | 1.1% | 1% | 0.84% |
| Jun 2026 | 65.5% | 10.8% | 10.8% | 8.8% | 1.1% | 2.2% | 0.98% |
| Jul 2026 | 63.7% | 12.8% | 10.5% | 8.6% | 1.3% | 2.1% | 1.2% |
| Aug 2026 | 67.5% | 11.1% | 11.1% | 7.4% | 1.1% | 1% | 0.83% |
| Sep 2026 | 72% | 9.7% | 9.7% | 6.5% | 0.89% | 0.71% | 0.51% |
How has the De'Longhi and Dyson comparison changed over the last 12 months?
3 findings
- Dyson was ahead of De'Longhi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, De'Longhi’s share of searches among portable heater brands worldwide moved from 11.4% to 9.7%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 12 months ending September 2026, Dyson’s share of searches among portable heater brands worldwide moved from 69.3% to 72%, and its estimated monthly branded searches held steady at 5M.
How did search popularity change for portable heater brands worldwide in September 2026?
2 changes
In September 2026, Dyson gained share of searches among portable heater brands worldwide, from 67.5% to 72%.
In September 2026, De'Longhi lost share of searches among portable heater brands worldwide, from 11.1% to 9.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using De'Longhi’s and Dyson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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