Brandwave

Epos Now vs Square:Which is more popular?

In September 2026, Square had more branded searches than Epos Now among point of sale systems worldwide. Square had about 102,000 branded searches, while Epos Now had 34,000. Square made up 20.6% of all point of sale system searches we track, and Epos Now accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about point of sale systems, Square appeared in all five answers and Epos Now in one. Square was mentioned before Epos Now in every answer.

Among point of sale systems worldwide in September 2026

Who do people search for more?

Square, about 3 searches for every 1 for Epos Now

Square 102K searchesEpos Now 34K searches

Who does AI mention more?

Square, mentioned in every answer we collected

Square in 5 of 5Epos Now in 1 of 5

Who does AI recommend more?

Square, named ahead of Epos Now in every answer

Square first in 5Epos Now never first

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Top point of sale systems in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Square appeared in all five answers. Epos Now was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Square was listed before Epos Now in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Square1st
  2. Shopify POS2nd
  3. Toast3rd
  4. Clover4th
  5. Lightspeed5th
  6. Epos Now6th
  7. Loyverse–
  8. Revel Systems–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Square5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shopify POS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Toast4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lightspeed4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clover3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Epos Now1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Loyverse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Revel Systems0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about point of sale systems

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Epos Now or Square more popular in search?

This chart shows how often people search Google for Epos Now and Square by name. Each line represents a brand's share of searches for all eight point of sale systems we track, month by month, from English-language searches worldwide.

Epos Now and Square among point of sale systems worldwide, by month

Share of searches by month for Square, Epos Now. The figures are in the table below the chart.

View monthly share of searches table
MonthLoyverseSquareToastCloverEpos NowLightspeedShopify POSRevel Systems
Oct 202540.5%18.8%9.9%8.6%6.7%8.9%5.4%1.1%
Nov 202538.5%20%9.1%8.8%7.5%8.8%6%1.3%
Dec 202541.1%19.1%9.8%8%8%7.7%5.2%1.1%
Jan 202641.4%19.8%9.7%8.5%6.6%7.5%5.3%1.1%
Feb 202639.6%22%9.4%8.5%6.6%7.4%5.3%1.1%
Mar 202637.5%24.8%8.9%8.6%6%8.3%4.8%1.1%
Apr 202637.5%26.4%8.9%7.9%6%7.5%4.8%0.95%
May 202636.2%29.5%8.2%7.2%6.8%6.8%4.4%0.8%
Jun 202635.5%31.9%8.2%7.3%5.8%6%4.5%0.73%
Jul 202639.3%27.9%7.7%7.5%6%6%4.8%0.79%
Aug 202641.6%25%7.8%7.8%6.4%7.2%3.4%0.77%
Sep 202644.8%20.6%8.4%8.1%6.9%6.6%3.7%0.96%

How has the Epos Now and Square comparison changed over the last 12 months?

3 findings
  • Square was ahead of Epos Now in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Epos Now’s share of searches among point of sale systems worldwide moved from 6.7% to 6.9%, and its estimated monthly branded searches held steady at 34K.
  • Across the 12 months ending September 2026, Square’s share of searches among point of sale systems worldwide moved from 18.8% to 20.6%, and its estimated monthly branded searches moved from 95.2K to 102K.

How did search popularity change for point of sale systems worldwide in September 2026?

2 changes
  1. In September 2026, Epos Now overtook Lightspeed to rank 5th among point of sale systems worldwide, with 6.9% of the searches.

  2. In September 2026, Square lost share of searches among point of sale systems worldwide, from 25% to 20.6%.

How are branded searches counted?

66 search terms

Brandwave collects information about searches that people make online using Epos Now’s and Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Epos Now

12 branded search terms

  • epos now
  • epos now app
  • epos now demo
  • epos now hardware
  • epos now payments
  • epos now pos
  • epos now sales
  • epos now software
  • epos now system
  • epos now tablet
  • epos now till
  • epos now tills

Square

54 branded search terms

  • cost of square pos
  • handheld square terminal
  • ipad square pos
  • mobile pos square
  • pos square
  • pos square app
  • pos square stand
  • pos square system
  • pos square terminal
  • printer for square pos
  • square app pos
  • square kds app
  • square point of sale
  • square point of sale device
  • square point of sale equipment
  • square point of sale ipad
  • square point of sale pos
  • square point of sale printer
  • square point of sale stand
  • square point of sale system
  • square point of sale terminal
  • square pos
  • square pos app
  • square pos apps
  • square pos charges
  • square pos device
  • square pos devices
  • square pos equipment
  • square pos fees
  • square pos for ipad
  • square pos for iphone
  • square pos handheld
  • square pos hardware
  • square pos ipad
  • square pos iphone
  • square pos machine
  • square pos printer
  • square pos reader
  • square pos scanner
  • square pos software

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How the Brand Demand Index is measured

Other head-to-heads among point of sale systems

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