Square vs Toast:Which is more popular by branded search?
In August 2026, Square had more branded searches than Toast among point of sale systems worldwide. Square was estimated to have 151K branded searches compared to Toast’s 46.2K, and held a 48.4% Share of Search versus Toast’s 14.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Square or Toast?
Compare the systems shops take payments through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Square, Toast. The figures are in the table below the chart.
View monthly share of search table
| Month | Square | Clover | Toast | Lightspeed | Shopify POS |
|---|---|---|---|---|---|
| Oct 2025 | 37.6% | 19.2% | 17.9% | 16.3% | 9% |
| Nov 2025 | 39% | 18.5% | 16.5% | 16.1% | 9.9% |
| Dec 2025 | 39% | 18.5% | 18.6% | 14.9% | 9% |
| Jan 2026 | 40.4% | 18.6% | 17.8% | 14.3% | 9% |
| Feb 2026 | 43% | 17.9% | 16.7% | 13.7% | 8.8% |
| Mar 2026 | 45.8% | 17.4% | 15.1% | 14.3% | 7.5% |
| Apr 2026 | 48.3% | 16% | 15% | 13.1% | 7.6% |
| May 2026 | 52.7% | 14.7% | 13.9% | 11.8% | 6.9% |
| Jun 2026 | 55.1% | 15.9% | 11.8% | 10.2% | 7% |
| Jul 2026 | 51.7% | 16.6% | 13.3% | 10.7% | 7.7% |
| Aug 2026 | 48.4% | 17.7% | 14.8% | 13.3% | 5.8% |
| Sep 2026 | — | — | — | — | — |
How has the Square and Toast comparison changed over the last 12 months?
3 findings
- Square was ahead of Toast in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Square’s estimated Share of Search among point of sale systems worldwide moved from 37.6% to 48.4%, and its estimated monthly branded searches moved from 114K to 151K.
- Across the 11 months ending August 2026, Toast’s estimated Share of Search among point of sale systems worldwide moved from 17.9% to 14.8%, and its estimated monthly branded searches moved from 54.3K to 46.2K.
How did search popularity change for point of sale systems worldwide in August 2026?
2 changes
In August 2026, Toast gained estimated Share of Search among point of sale systems worldwide, from 13.3% to 14.8%.
In August 2026, Square lost estimated Share of Search among point of sale systems worldwide, from 51.7% to 48.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Square’s and Toast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Square
148 branded search terms
- buy square pos
- cash drawer for square terminal
- cost of square pos
- download square pos app
- free square pos
- free square pos system
- handheld square terminal
- ipad for square pos
- ipad square pos
- mobile pos square
- new square pos
- pos square
- pos square app
- pos square register
- pos square stand
- pos square system
- pos square terminal
- printer for square pos
- restaurant square pos
- retail pos square
- square app pos
- square for restaurants pos
- square for retail plus
- square for retail plus pricing
- square for retail pos
- square kds app
- square kds pricing
- square point of sale
- square point of sale app
- square point of sale app download
- square point of sale app for android
- square point of sale card reader
- square point of sale cost
- square point of sale device
- square point of sale equipment
- square point of sale for android
- square point of sale for restaurants
- square point of sale ipad
- square point of sale machine
- square point of sale payment
1–40 of 148
Toast
55 branded search terms
- cost of toast pos
- handheld toast pos
- how much does a toast pos system cost
- how much does toast pos cost
- how much is a toast pos system
- how much is toast pos
- how much is toast pos system
- https pos toasttab com
- pos toast
- pos toast system
- pos toasttab
- pos toasttab com
- toast go 2 handheld
- toast point of sale
- toast point of sale system
- toast pos
- toast pos app
- toast pos company
- toast pos cost
- toast pos demo
- toast pos devices
- toast pos download
- toast pos fees
- toast pos for bars
- toast pos gift cards
- toast pos handheld
- toast pos hardware
- toast pos kiosk
- toast pos menu
- toast pos price
- toast pos pricing
- toast pos printer
- toast pos restaurant
- toast pos sales
- toast pos screen
- toast pos shop
- toast pos software
- toast pos starter kit
- toast pos system
- toast pos system cost
1–40 of 55
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.