Adobe Photoshop vs Affinity:Which is more popular by branded search?

Name: Adobe Photoshop vs Affinity: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Adobe Photoshop had more branded searches than Affinity among photo editing software worldwide. Adobe Photoshop was estimated to have 2.9M branded searches compared to Affinity’s 289K, and held a 63.6% Share of Search versus Affinity’s 6.4%. These are worldwide searches for English-language branded terms.

Share of Search among photo editing software worldwide in August 2026Which is more popular in search, Adobe Photoshop or Affinity?

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Which is more popular in search, Adobe Photoshop or Affinity?

Compare the software used to edit photos. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Adobe Photoshop and Affinity among photo editing software worldwide, by month

Month	Adobe Photoshop	Adobe Lightroom	Affinity	Capture One	Luminar Neo
Oct 2025	66.2%	20.4%	10%	1.7%	1.7%
Nov 2025	58.2%	17.6%	20.4%	1.9%	1.9%
Dec 2025	65.5%	21.6%	9%	2%	2%
Jan 2026	64.5%	22.7%	8.7%	2%	2%
Feb 2026	66.4%	23.6%	7%	1.4%	1.7%
Mar 2026	65.1%	24.5%	6.8%	2%	1.7%
Apr 2026	65.7%	24.5%	6.4%	1.4%	2.1%
May 2026	67%	23.9%	5.8%	1.5%	1.8%
Jun 2026	64.9%	24.6%	6.7%	2.3%	1.5%
Jul 2026	67.2%	22.9%	6.4%	2%	1.6%
Aug 2026	63.6%	26.7%	6.4%	2%	1.3%
Sep 2026	—	—	—	—	—

How has the Adobe Photoshop and Affinity comparison changed over the last 12 months?

3 findings

Adobe Photoshop was ahead of Affinity in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Adobe Photoshop’s estimated Share of Search among photo editing software worldwide moved from 66.2% to 63.6%, and its estimated monthly branded searches moved from 4.2M to 2.9M.
Across the 11 months ending August 2026, Affinity’s estimated Share of Search among photo editing software worldwide moved from 10% to 6.4%, and its estimated monthly branded searches moved from 640K to 289K.

How did search popularity change for photo editing software worldwide in August 2026?

2 changes

In August 2026, Adobe Photoshop lost estimated Share of Search among photo editing software worldwide, from 67.2% to 63.6%.
Estimated monthly branded searches for Affinity worldwide fell 54.8% over 11 measured months, from 640K to 289K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Adobe Photoshop’s and Affinity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.