Brandwave

Libra vs Modibodi:Which is searched more?

In September 2026, Modibodi had more branded searches than Libra among period care brands worldwide. Modibodi was estimated to have 60.7K branded searches compared to Libra’s 1K, and held a 34.1% Share of Search versus Libra’s 0.57%. These are worldwide searches for English-language branded terms.

Share of Search among period care brands worldwide in September 2026Which is more popular in search, Libra or Modibodi?
Libra0.57%1K searches
vs
Modibodi34.1%60.7K searches

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Which is more popular in search, Libra or Modibodi?

Compare the pad, tampon and period underwear brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Libra and Modibodi among period care brands worldwide, by month

Share of Search by month for Modibodi, Libra. The figures are in the table below the chart.

View monthly share of search table
MonthStayfreeModibodiThinxLibraAlways
Oct 202546.7%36.4%16.2%0.36%0.3%
Nov 202541.7%40%17.9%0.16%0.22%
Dec 202542.9%35.4%21.3%0.17%0.23%
Jan 202637.4%35.7%26.5%0.17%0.24%
Feb 202634.7%27.4%37.5%0.18%0.23%
Mar 202643.1%27.5%29%0.19%0.23%
Apr 202640.4%28.5%30.7%0.16%0.21%
May 202633.4%36.7%29.5%0.15%0.22%
Jun 202632.5%38.8%28.4%0.11%0.17%
Jul 202633.8%36.9%28.9%0.15%0.18%
Aug 202644%35.7%19.8%0.26%0.29%
Sep 202650.9%34.1%14.1%0.57%0.33%

How has the Libra and Modibodi comparison changed over the last 12 months?

  • Modibodi was ahead of Libra in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Libra’s estimated Share of Search among period care brands worldwide moved from 0.36% to 0.57%, and its estimated monthly branded searches moved from 700 to 1K.
  • Across the 12 months ending September 2026, Modibodi’s estimated Share of Search among period care brands worldwide moved from 36.4% to 34.1%, and its estimated monthly branded searches moved from 70.6K to 60.7K.

How did search popularity change for period care brands worldwide in September 2026?

  1. In September 2026, Modibodi lost estimated Share of Search among period care brands worldwide, from 35.7% to 34.1%.

  2. In September 2026, Libra rose from 5th to 4th among period care brands worldwide.

Other head-to-heads among period care brands

How each brand is measured

Brandwave collects information about searches that people make online using Libra’s and Modibodi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Libra

2 branded search terms

  • libra care
  • libra period

Modibodi

5 branded search terms

  • modi bodi
  • modibodi
  • modibodi period underwear
  • modibodi swimwear
  • modibodi underwear

How the Brand Demand Index is measured

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