Stayfree vs Thinx:Which is searched more?
In September 2026, Stayfree had more branded searches than Thinx among period care brands worldwide. Stayfree was estimated to have 90.5K branded searches compared to Thinx’s 25K, and held a 50.9% Share of Search versus Thinx’s 14.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Stayfree or Thinx?
Compare the pad, tampon and period underwear brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Stayfree, Thinx. The figures are in the table below the chart.
View monthly share of search table
| Month | Stayfree | Modibodi | Thinx | Libra | Always |
|---|---|---|---|---|---|
| Oct 2025 | 46.7% | 36.4% | 16.2% | 0.36% | 0.3% |
| Nov 2025 | 41.7% | 40% | 17.9% | 0.16% | 0.22% |
| Dec 2025 | 42.9% | 35.4% | 21.3% | 0.17% | 0.23% |
| Jan 2026 | 37.4% | 35.7% | 26.5% | 0.17% | 0.24% |
| Feb 2026 | 34.7% | 27.4% | 37.5% | 0.18% | 0.23% |
| Mar 2026 | 43.1% | 27.5% | 29% | 0.19% | 0.23% |
| Apr 2026 | 40.4% | 28.5% | 30.7% | 0.16% | 0.21% |
| May 2026 | 33.4% | 36.7% | 29.5% | 0.15% | 0.22% |
| Jun 2026 | 32.5% | 38.8% | 28.4% | 0.11% | 0.17% |
| Jul 2026 | 33.8% | 36.9% | 28.9% | 0.15% | 0.18% |
| Aug 2026 | 44% | 35.7% | 19.8% | 0.26% | 0.29% |
| Sep 2026 | 50.9% | 34.1% | 14.1% | 0.57% | 0.33% |
How has the Stayfree and Thinx comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Thinx took it in February 2026, Stayfree took it in March 2026.
- Across the 12 months ending September 2026, Stayfree’s estimated Share of Search among period care brands worldwide moved from 46.7% to 50.9%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Thinx’s estimated Share of Search among period care brands worldwide moved from 16.2% to 14.1%, and its estimated monthly branded searches moved from 31.5K to 25K.
How did search popularity change for period care brands worldwide in September 2026?
2 changes
In September 2026, Stayfree gained estimated Share of Search among period care brands worldwide, from 44% to 50.9%.
In September 2026, Thinx lost estimated Share of Search among period care brands worldwide, from 19.8% to 14.1%.
Other head-to-heads among period care brands
How each brand is measured
Brandwave collects information about searches that people make online using Stayfree’s and Thinx’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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