Brandwave

Adyen vs Square:Which is more popular?

In September 2026, Adyen had more branded searches than Square among payment gateways worldwide. Adyen had about 174,000 branded searches, while Square had 1,330. Adyen made up 0.74% of all payment gateway searches we track, and Square accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about payment gateways, Square appeared in four of the five answers and Adyen in two. Square was mentioned before Adyen in every answer that named either.

Among payment gateways worldwide in September 2026

Who do people search for more?

Adyen, about 131 searches for every 1 for Square

Adyen 174K searchesSquare 1.3K searches

Who does AI mention more?

Square, mentioned in 4 of 5 answers, Adyen in 2

Square in 4 of 5Adyen in 2 of 5

Who does AI recommend more?

Square, named ahead of Adyen in 4 of 4 answers

Square first in 4Adyen never first

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Top payment gateways in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Square was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Adyen was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Square was listed before Adyen in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stripe1st
  2. PayPal2nd
  3. Square3rd
  4. Authorize.net4th
  5. Helcim5th
  6. Adyen6th
  7. Braintree7th
  8. Worldpay–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PayPal5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stripe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Square4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adyen2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Helcim2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Braintree1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Authorize.net1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Worldpay0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about payment gateways

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Adyen or Square more popular in search?

This chart shows how often people search Google for Adyen and Square by name. Each line represents a brand's share of searches for all eight payment gateways we track, month by month, from English-language searches worldwide.

Adyen and Square among payment gateways worldwide, by month

Share of searches by month for Adyen, Square. The figures are in the table below the chart.

View monthly share of searches table
MonthPayPalStripeAdyenWorldpayBraintreeHelcimAuthorize.netSquare
Oct 202588.4%10.5%0.62%0.26%0.02%0.08%0.06%<0.01%
Nov 202588.6%10.5%0.51%0.26%0.03%0.06%0.06%<0.01%
Dec 202590.2%8.9%0.62%0.22%0.02%0.07%0.05%<0.01%
Jan 202688.5%10.5%0.61%0.26%0.03%0.08%0.06%<0.01%
Feb 202686.1%12.5%0.88%0.26%0.03%0.09%0.06%<0.01%
Mar 202683.9%14.9%0.72%0.3%0.03%0.11%0.07%<0.01%
Apr 202686.2%12.6%0.73%0.26%0.03%0.11%0.06%<0.01%
May 202686.2%12.6%0.73%0.26%0.03%0.09%0.06%<0.01%
Jun 202685.9%12.7%0.88%0.31%0.03%0.09%0.06%<0.01%
Jul 202686.3%12.6%0.61%0.26%0.03%0.11%0.06%<0.01%
Aug 202686.1%12.6%0.73%0.26%0.16%0.11%0.06%<0.01%
Sep 202686.3%12.4%0.74%0.26%0.13%0.11%0.06%<0.01%

How has the Adyen and Square comparison changed over the last 12 months?

3 findings
  • Adyen was ahead of Square in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Adyen’s share of searches among payment gateways worldwide moved from 0.62% to 0.74%, and its estimated monthly branded searches held steady at 174K.
  • Across the 12 months ending September 2026, Square’s share of searches among payment gateways worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 1.6K to 1.3K.

How did search popularity change for payment gateways worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Square worldwide fell 19.4% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Adyen’s and Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adyen

20 branded search terms

  • adyen
  • adyen checkout
  • adyen for platform
  • adyen for platforms
  • adyen pay
  • adyen payment
  • adyen payment gateway
  • adyen payment gateways
  • adyen payment method
  • adyen payment methods
  • adyen payment platform
  • adyen payment processing
  • adyen payment processor
  • adyen payments
  • adyen terminals
  • checkout adyen
  • payment adyen
  • payment gateway adyen
  • payment method adyen
  • payment methods adyen

Square

2 branded search terms

  • cost of square pos
  • square payment gateway

How the Brand Demand Index is measured

Other head-to-heads among payment gateways

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