Bosch vs KitchenAid:Which is more popular?
In September 2026, KitchenAid had more branded searches than Bosch among pasta maker brands worldwide. KitchenAid had about 8,100 branded searches, while Bosch had 110. KitchenAid made up 4.1% of all pasta maker brand searches we track, and Bosch accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about pasta maker brands, KitchenAid appeared in all five answers and Bosch in none.
Who do people search for more?
KitchenAid, about 74 searches for every 1 for Bosch
Who does AI mention more?
KitchenAid, mentioned in every answer we collected
Who does AI recommend more?
KitchenAid, the only one of the two named
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Top pasta maker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, KitchenAid appeared in all five answers. Bosch did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Marcato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- KitchenAid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Imperia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cuisinart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pasta maker brands
5 answers
Asked ChatGPT
“Which pasta maker brand should I buy?”
Asked ChatGPT
“What are the best pasta maker brands?”
Asked ChatGPT
“What's the best pasta maker brand for fresh pasta?”
Searched Google, AI Overview
“best pasta maker”
Searched Google, AI Overview
“electric pasta maker”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bosch or KitchenAid more popular in search?
This chart shows how often people search Google for Bosch and KitchenAid by name. Each line represents a brand's share of searches for all eight pasta maker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for KitchenAid, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Smeg | Marcato | Philips | KitchenAid | Imperia | Kenwood | Cuisinart | Bosch |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.3% | 17.4% | 6% | 4.9% | 2.7% | 0.94% | 0.63% | 0.1% |
| Nov 2025 | 63.2% | 18.1% | 6.9% | 6.9% | 2.5% | 1.3% | 0.89% | 0.12% |
| Dec 2025 | 61.6% | 15.8% | 8.3% | 8.3% | 3.7% | 1.2% | 1% | 0.12% |
| Jan 2026 | 65.7% | 16.2% | 8.8% | 4.8% | 2.6% | 0.92% | 0.8% | 0.1% |
| Feb 2026 | 61.3% | 19.4% | 10.1% | 3.7% | 3.7% | 1.1% | 0.76% | 0.09% |
| Mar 2026 | 57% | 27.3% | 7.7% | 3.4% | 2.8% | 0.92% | 0.83% | 0.09% |
| Apr 2026 | 61.5% | 21.8% | 8.3% | 3.7% | 3% | 0.99% | 0.6% | 0.09% |
| May 2026 | 61.6% | 22.3% | 6.8% | 4.5% | 3% | 1.1% | 0.6% | 0.08% |
| Jun 2026 | 67.3% | 16.9% | 7.4% | 4% | 2.7% | 0.85% | 0.72% | 0.09% |
| Jul 2026 | 68.1% | 17.1% | 6.1% | 4.1% | 2.7% | 1% | 0.81% | 0.06% |
| Aug 2026 | 69.1% | 14.8% | 7.6% | 4.1% | 2.8% | 0.91% | 0.67% | 0.06% |
| Sep 2026 | 68.3% | 17.4% | 6.1% | 4.1% | 2.7% | 0.7% | 0.66% | 0.06% |
KitchenAid sells other things too, so only its searches that name this product count here, like “kitchenaid pasta maker”.
How has the Bosch and KitchenAid comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among pasta maker brands worldwide moved from 0.1% to 0.06%, and its estimated monthly branded searches moved from 210 to 110.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among pasta maker brands worldwide moved from 4.9% to 4.1%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for pasta maker brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Bosch worldwide fell 47.6% over 12 measured months, from 210 to 110 in September 2026.
Estimated monthly branded searches for KitchenAid worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bosch’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bosch
1 branded search term
- bosch pasta attachment
KitchenAid
1 branded search term
- kitchenaid pasta maker
Other head-to-heads among pasta maker brands
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