Brandwave

Kettler vs VonHaus:Which is searched more?

In August 2026, Kettler had more branded searches than VonHaus among parasols worldwide. Kettler was estimated to have 33.1K branded searches compared to VonHaus’ 18.1K, and held a 22.1% Share of Search versus VonHaus’ 12.1%. These are worldwide searches for English-language branded terms.

Share of Search among parasols worldwide in August 2026Which is more popular in search, Kettler or VonHaus?
Kettler22.1%33.1K searches
vs
VonHaus12.1%18.1K searches

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Which is more popular in search, Kettler or VonHaus?

Compare the parasols people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Kettler and VonHaus among parasols worldwide, by month

Share of Search by month for Kettler, VonHaus. The figures are in the table below the chart.

View monthly share of search table
MonthKettlerVonHaus
Oct 202525.5%11.4%
Nov 202528.7%12.8%
Dec 202523%10.3%
Jan 202626%9.5%
Feb 202626.3%9.6%
Mar 202624.5%10.9%
Apr 202623.7%13%
May 202624.9%13.6%
Jun 202621.3%14.3%
Jul 202623.3%12.8%
Aug 202622.1%12.1%
Sep 2026——

How has the Kettler and VonHaus comparison changed over the last 12 months?

  • Kettler was ahead of VonHaus in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Kettler’s estimated Share of Search among parasols worldwide moved from 25.5% to 22.1%, and its estimated monthly branded searches held steady at 33.1K.
  • Across the 11 months ending August 2026, VonHaus’ estimated Share of Search among parasols worldwide moved from 11.4% to 12.1%, and its estimated monthly branded searches moved from 14.8K to 18.1K.

How did search popularity change for parasols worldwide in August 2026?

  1. In August 2026, Kettler lost estimated Share of Search among parasols worldwide, from 23.3% to 22.1%.

  2. In August 2026, VonHaus lost estimated Share of Search among parasols worldwide, from 12.8% to 12.1%.

How each brand is measured

Brandwave collects information about searches that people make online using Kettler’s and VonHaus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kettler

1 branded search term

  • kettler

VonHaus

1 branded search term

  • von haus

How the Brand Demand Index is measured

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