Hartman vs Kettler:Which is more popular by branded search?
In August 2026, Hartman had more branded searches than Kettler among parasols worldwide. Hartman was estimated to have 49.5K branded searches compared to Kettler’s 33.1K, and held a 33.1% Share of Search versus Kettler’s 22.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hartman or Kettler?
Compare the parasols people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hartman, Kettler. The figures are in the table below the chart.
View monthly share of search table
| Month | Hartman | Sunbrella | Kettler | VonHaus | Glatz | LIVIVO |
|---|---|---|---|---|---|---|
| Oct 2025 | 38.1% | 20.8% | 25.5% | 11.4% | 1.5% | 2.8% |
| Nov 2025 | 35.1% | 19.2% | 28.7% | 12.8% | 1.1% | 3.1% |
| Dec 2025 | 51.4% | 12.6% | 23% | 10.3% | 0.69% | 2% |
| Jan 2026 | 47.5% | 14.3% | 26% | 9.5% | 0.83% | 1.9% |
| Feb 2026 | 39.3% | 21.5% | 26.3% | 9.6% | 1.3% | 1.9% |
| Mar 2026 | 36.5% | 24.5% | 24.5% | 10.9% | 2.2% | 1.4% |
| Apr 2026 | 29% | 29% | 23.7% | 13% | 3.9% | 1.4% |
| May 2026 | 24.9% | 30.4% | 24.9% | 13.6% | 5% | 1.2% |
| Jun 2026 | 26.1% | 31.9% | 21.3% | 14.3% | 5.2% | 1.3% |
| Jul 2026 | 28.4% | 28.4% | 23.3% | 12.8% | 5.7% | 1.4% |
| Aug 2026 | 33.1% | 27.1% | 22.1% | 12.1% | 4.4% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hartman and Kettler comparison changed over the last 12 months?
3 findings
- Hartman was ahead of Kettler in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hartman’s estimated Share of Search among parasols worldwide moved from 38.1% to 33.1%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 11 months ending August 2026, Kettler’s estimated Share of Search among parasols worldwide moved from 25.5% to 22.1%, and its estimated monthly branded searches held steady at 33.1K.
How each brand is measured
Brandwave collects information about searches that people make online using Hartman’s and Kettler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.