Brandwave

Arc'teryx vs Helly Hansen:Which is more popular?

In September 2026, Arc'teryx had more branded searches than Helly Hansen among outdoor clothing brands worldwide. Arc'teryx had about 2.2 million branded searches, while Helly Hansen had 550,000. Arc'teryx made up 20.3% of all outdoor clothing brand searches we track, and Helly Hansen accounted for 5%. When we asked ChatGPT and Google AI Overviews about outdoor clothing brands, Arc'teryx appeared in all five answers and Helly Hansen in three. Arc'teryx was mentioned before Helly Hansen in four out of five answers.

Among outdoor clothing brands worldwide in September 2026

Who do people search for more?

Arc'teryx, about 4 searches for every 1 for Helly Hansen

Arc'teryx 2.2M searchesHelly Hansen 550K searches

Who does AI mention more?

Arc'teryx, mentioned in every answer we collected

Arc'teryx in 5 of 5Helly Hansen in 3 of 5

Who does AI recommend more?

Arc'teryx, named ahead of Helly Hansen in 4 of 5 answers

Arc'teryx first in 4Helly Hansen first in 1

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Top outdoor clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Arc'teryx appeared in all five answers. Helly Hansen was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Arc'teryx was listed before Helly Hansen in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Patagonia1st
  2. Arc'teryx2nd
  3. The North Face3rd
  4. Columbia4th
  5. Outdoor Research5th
  6. Helly Hansen6th
  7. Rab7th
  8. Kathmandu–
  9. Macpac–
  10. Mons Royale–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Patagonia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Arc'teryx5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Columbia4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Outdoor Research4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The North Face3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Helly Hansen3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rab3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kathmandu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Macpac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mons Royale0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about outdoor clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Arc'teryx or Helly Hansen more popular in search?

This chart shows how often people search Google for Arc'teryx and Helly Hansen by name. Each line represents a brand's share of searches for all 11 outdoor clothing brands we track, month by month, from English-language searches worldwide.

Arc'teryx and Helly Hansen among outdoor clothing brands worldwide, by month

Share of searches by month for Arc'teryx, Helly Hansen. The figures are in the table below the chart.

View monthly share of searches table
MonthThe North FacePatagoniaArc'teryxHelly HansenKathmanduRabColumbiaMacpacOutdoor ResearchMons RoyaleIcebreaker
Oct 202542%25.6%17.2%5.2%4.2%1.9%2.3%0.85%0.57%0.17%0.14%
Nov 202546.8%21%17.2%5.1%3.5%1.5%3.2%0.85%0.57%0.14%0.14%
Dec 202544.4%20%20%4.9%4%1.5%3.4%0.98%0.66%0.16%0.16%
Jan 202641.9%23.1%18.9%5.6%3.8%2.1%2.6%0.93%0.62%0.19%0.23%
Feb 202639%26.3%17.6%5.3%4.3%2.9%2.4%1.1%0.86%0.21%0.17%
Mar 202634%30.4%16.6%4.1%7.5%2.7%2%1.5%0.67%0.3%0.16%
Apr 202630.3%30.5%16.7%4.1%9.2%3.4%2.2%2.2%0.82%0.3%0.2%
May 202634.5%28.4%15.5%4.7%8.5%3.1%1.9%2.1%0.77%0.28%0.19%
Jun 202629.7%29.9%16.4%4%10.9%3.3%1.9%2.7%0.81%0.3%0.2%
Jul 202634.6%28.5%15.6%3.8%8.6%3.8%1.8%2.1%0.77%0.28%0.19%
Aug 202635.3%26.4%17.6%4.3%7.9%3.5%2%1.6%0.71%0.32%0.17%
Sep 202636.9%24.9%20.3%5%5%3.3%2.2%1.2%0.67%0.25%0.16%

How has the Arc'teryx and Helly Hansen comparison changed over the last 12 months?

3 findings

How did search popularity change for outdoor clothing brands worldwide in September 2026?

2 changes

  1. In September 2026, Helly Hansen overtook Kathmandu to rank 4th among outdoor clothing brands worldwide, with 5% of the searches.

  2. In September 2026, Arc'teryx gained share of searches among outdoor clothing brands worldwide, from 17.6% to 20.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Arc'teryx’s and Helly Hansen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arc'teryx

1 branded search term

  • arcteryx

Helly Hansen

1 branded search term

  • hellyhansen

How the Brand Demand Index is measured

Other head-to-heads among outdoor clothing brands

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