Brandwave

Google Forms vs Jotform:Which is more popular?

In September 2026, Google Forms had more branded searches than Jotform among online form and survey builders worldwide. Google Forms had about 14.9 million branded searches, while Jotform had 559,000. Google Forms made up 80.1% of all online form and survey builder searches we track, and Jotform accounted for 3%. When we asked ChatGPT and Google AI Overviews about online form and survey builders, Google Forms appeared in all five answers and Jotform in four. Jotform was mentioned before Google Forms in three out of five answers.

Among online form and survey builders worldwide in September 2026

Who do people search for more?

Google Forms, about 27 searches for every 1 for Jotform

Google Forms 14.9M searchesJotform 559K searches

Who does AI mention more?

Google Forms, mentioned in every answer we collected

Google Forms in 5 of 5Jotform in 4 of 5

Who does AI recommend more?

Jotform, named ahead of Google Forms in 3 of 5 answers

Jotform first in 3Google Forms first in 2

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Top online form and survey builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Forms appeared in all five answers. Jotform was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Jotform was listed before Google Forms in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Forms1st
  2. Typeform2nd
  3. Jotform3rd
  4. Tally4th
  5. SurveyMonkey5th
  6. Microsoft Forms6th
  7. Fillout7th
  8. Qualtrics8th
  9. Paperform9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Forms5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Typeform5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jotform4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SurveyMonkey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tally4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Forms2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fillout2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Qualtrics1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Paperform1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online form and survey builders

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Google Forms or Jotform more popular in search?

This chart shows how often people search Google for Google Forms and Jotform by name. Each line represents a brand's share of searches for all nine online form and survey builders we track, month by month, from English-language searches worldwide.

Google Forms and Jotform among online form and survey builders worldwide, by month

Share of searches by month for Google Forms, Jotform. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle FormsMicrosoft FormsJotformSurveyMonkeyTypeformQualtricsTallyFilloutPaperform
Oct 202574.1%13.1%4.2%3.4%2.3%2.3%0.23%0.37%0.08%
Nov 202576%11.3%4.3%3.5%2.4%1.9%0.24%0.38%0.1%
Dec 202576.7%11.2%4.3%2.8%2.4%1.9%0.27%0.38%0.08%
Jan 202676.8%11.2%4.4%2.9%2.4%1.6%0.27%0.39%0.08%
Feb 202677.1%11.4%3.6%2.9%2.4%1.9%0.26%0.39%0.06%
Mar 202673.9%13.2%4.2%3.3%2.3%2.2%0.35%0.45%0.06%
Apr 202678%11.3%3.6%2.4%2%2%0.3%0.39%0.05%
May 202677.3%11.3%3.6%2.9%2%1.9%0.44%0.47%0.05%
Jun 202677.4%11.4%3.8%2.9%2%1.6%0.45%0.47%0.05%
Jul 202677%11.2%4.3%2.8%1.9%1.5%0.5%0.57%0.06%
Aug 202678.9%11.2%3.6%2.4%1.6%1.3%0.42%0.48%0.06%
Sep 202680.1%11.4%3%2%1.4%1.3%0.42%0.4%0.05%

How has the Google Forms and Jotform comparison changed over the last 12 months?

3 findings

How did search popularity change for online form and survey builders worldwide in September 2026?

2 changes

  1. In September 2026, Google Forms gained share of searches among online form and survey builders worldwide, from 78.9% to 80.1%.

  2. In September 2026, Jotform lost share of searches among online form and survey builders worldwide, from 3.6% to 3%.

How are branded searches counted?

24 search terms

Brandwave collects information about searches that people make online using Google Forms’ and Jotform’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Forms

16 branded search terms

  • form google forms
  • forms google
  • google form
  • google form builder
  • google form for quiz
  • Google Forms
  • google forms application
  • google forms apps
  • google forms create
  • google forms making
  • google forms quiz
  • google forms survey
  • google forms templates
  • google google forms
  • google.forms
  • googleforms

Jotform

8 branded search terms

  • form jotform
  • Jotform
  • jotform apps
  • jotform forms
  • jotform offline
  • jotform offline forms
  • jotform tables
  • jotformsign

How the Brand Demand Index is measured

Other head-to-heads among online form and survey builders

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