Brandwave

Jotform vs Microsoft Forms:Which is more popular?

In September 2026, Microsoft Forms had more branded searches than Jotform among online form and survey builders worldwide. Microsoft Forms had about 2.1 million branded searches, while Jotform had 559,000. Microsoft Forms made up 11.4% of all online form and survey builder searches we track, and Jotform accounted for 3%. When we asked ChatGPT and Google AI Overviews about online form and survey builders, Jotform appeared in four of the five answers and Microsoft Forms in two. Jotform was mentioned before Microsoft Forms in every answer that named either.

Among online form and survey builders worldwide in September 2026

Who do people search for more?

Microsoft Forms, about 4 searches for every 1 for Jotform

Microsoft Forms 2.1M searchesJotform 559K searches

Who does AI mention more?

Jotform, mentioned in 4 of 5 answers, Microsoft Forms in 2

Jotform in 4 of 5Microsoft Forms in 2 of 5

Who does AI recommend more?

Jotform, named ahead of Microsoft Forms in 4 of 4 answers

Jotform first in 4Microsoft Forms never first

Follow Jotform vs Microsoft Forms and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top online form and survey builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jotform was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Forms was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Jotform was listed before Microsoft Forms in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Forms1st
  2. Typeform2nd
  3. Jotform3rd
  4. Tally4th
  5. SurveyMonkey5th
  6. Microsoft Forms6th
  7. Fillout7th
  8. Qualtrics8th
  9. Paperform9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Forms5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Typeform5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jotform4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SurveyMonkey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tally4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Forms2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fillout2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Qualtrics1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Paperform1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online form and survey builders

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Jotform or Microsoft Forms more popular in search?

This chart shows how often people search Google for Jotform and Microsoft Forms by name. Each line represents a brand's share of searches for all nine online form and survey builders we track, month by month, from English-language searches worldwide.

Jotform and Microsoft Forms among online form and survey builders worldwide, by month

Share of searches by month for Microsoft Forms, Jotform. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle FormsMicrosoft FormsJotformSurveyMonkeyTypeformQualtricsTallyFilloutPaperform
Oct 202574.1%13.1%4.2%3.4%2.3%2.3%0.23%0.37%0.08%
Nov 202576%11.3%4.3%3.5%2.4%1.9%0.24%0.38%0.1%
Dec 202576.7%11.2%4.3%2.8%2.4%1.9%0.27%0.38%0.08%
Jan 202676.8%11.2%4.4%2.9%2.4%1.6%0.27%0.39%0.08%
Feb 202677.1%11.4%3.6%2.9%2.4%1.9%0.26%0.39%0.06%
Mar 202673.9%13.2%4.2%3.3%2.3%2.2%0.35%0.45%0.06%
Apr 202678%11.3%3.6%2.4%2%2%0.3%0.39%0.05%
May 202677.3%11.3%3.6%2.9%2%1.9%0.44%0.47%0.05%
Jun 202677.4%11.4%3.8%2.9%2%1.6%0.45%0.47%0.05%
Jul 202677%11.2%4.3%2.8%1.9%1.5%0.5%0.57%0.06%
Aug 202678.9%11.2%3.6%2.4%1.6%1.3%0.42%0.48%0.06%
Sep 202680.1%11.4%3%2%1.4%1.3%0.42%0.4%0.05%

How has the Jotform and Microsoft Forms comparison changed over the last 12 months?

3 findings

How did search popularity change for online form and survey builders worldwide in September 2026?

1 change

  1. In September 2026, Jotform lost share of searches among online form and survey builders worldwide, from 3.6% to 3%.

How are branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Jotform’s and Microsoft Forms’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jotform

8 branded search terms

  • form jotform
  • Jotform
  • jotform apps
  • jotform forms
  • jotform offline
  • jotform offline forms
  • jotform tables
  • jotformsign

Microsoft Forms

11 branded search terms

  • creating microsoft forms
  • forms microsoft
  • forms office
  • microsoft form
  • Microsoft Forms
  • microsoft forms app
  • microsoft forms quiz
  • microsoft forms survey
  • microsoftforms
  • MS Forms
  • office forms

How the Brand Demand Index is measured

Other head-to-heads among online form and survey builders

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free