Google Forms vs Microsoft Forms:Which is searched more?
In September 2026, Google Forms had more branded searches than Microsoft Forms among online form and survey builders worldwide. Google Forms had about 14.9 million branded searches, while Microsoft Forms had 2.1 million. Google Forms made up 80.1% of all online form and survey builder searches we track, and Microsoft Forms accounted for 11.4%. These are worldwide searches for English-language branded terms.
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Is Google Forms or Microsoft Forms more popular in search?
Compare online tools for building forms, quizzes, and surveys, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Google Forms, Microsoft Forms. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Forms | Microsoft Forms | Jotform | SurveyMonkey | Typeform | Qualtrics | Tally | Fillout | Paperform |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 74.1% | 13.1% | 4.2% | 3.4% | 2.3% | 2.3% | 0.23% | 0.37% | 0.08% |
| Nov 2025 | 76% | 11.3% | 4.3% | 3.5% | 2.4% | 1.9% | 0.24% | 0.38% | 0.1% |
| Dec 2025 | 76.7% | 11.2% | 4.3% | 2.8% | 2.4% | 1.9% | 0.27% | 0.38% | 0.08% |
| Jan 2026 | 76.8% | 11.2% | 4.4% | 2.9% | 2.4% | 1.6% | 0.27% | 0.39% | 0.08% |
| Feb 2026 | 77.1% | 11.4% | 3.6% | 2.9% | 2.4% | 1.9% | 0.26% | 0.39% | 0.06% |
| Mar 2026 | 73.9% | 13.2% | 4.2% | 3.3% | 2.3% | 2.2% | 0.35% | 0.45% | 0.06% |
| Apr 2026 | 78% | 11.3% | 3.6% | 2.4% | 2% | 2% | 0.3% | 0.39% | 0.05% |
| May 2026 | 77.3% | 11.3% | 3.6% | 2.9% | 2% | 1.9% | 0.44% | 0.47% | 0.05% |
| Jun 2026 | 77.4% | 11.4% | 3.8% | 2.9% | 2% | 1.6% | 0.45% | 0.47% | 0.05% |
| Jul 2026 | 77% | 11.2% | 4.3% | 2.8% | 1.9% | 1.5% | 0.5% | 0.57% | 0.06% |
| Aug 2026 | 78.9% | 11.2% | 3.6% | 2.4% | 1.6% | 1.3% | 0.42% | 0.48% | 0.06% |
| Sep 2026 | 80.1% | 11.4% | 3% | 2% | 1.4% | 1.3% | 0.42% | 0.4% | 0.05% |
How has the Google Forms and Microsoft Forms comparison changed over the last 12 months?
3 findings
- Google Forms was ahead of Microsoft Forms in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Forms’ share of searches among online form and survey builders worldwide moved from 74.1% to 80.1%, and its estimated monthly branded searches moved from 12.1M to 14.9M.
- Across the 12 months ending September 2026, Microsoft Forms’ share of searches among online form and survey builders worldwide moved from 13.1% to 11.4%, and its estimated monthly branded searches held steady at 2.1M.
How did search popularity change for online form and survey builders worldwide in September 2026?
1 change
In September 2026, Google Forms gained share of searches among online form and survey builders worldwide, from 78.9% to 80.1%.
How are branded searches counted?
27 search terms
Brandwave collects information about searches that people make online using Google Forms’ and Microsoft Forms’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Forms
16 branded search terms
- form google forms
- forms google
- google form
- google form builder
- google form for quiz
- Google Forms
- google forms application
- google forms apps
- google forms create
- google forms making
- google forms quiz
- google forms survey
- google forms templates
- google google forms
- google.forms
- googleforms
Microsoft Forms
11 branded search terms
- creating microsoft forms
- forms microsoft
- forms office
- microsoft form
- Microsoft Forms
- microsoft forms app
- microsoft forms quiz
- microsoft forms survey
- microsoftforms
- MS Forms
- office forms
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