Figma vs Pixlr:Which is more popular?

Name: Figma vs Pixlr: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Figma had more branded searches than Pixlr among online design tools worldwide. Figma had about 5 million branded searches, while Pixlr had 1 million. Figma made up 2.5% of all online design tool searches we track, and Pixlr accounted for 0.52%. When we asked ChatGPT and Google AI Overviews about online design tools, Figma appeared in all five answers and Pixlr in none.

Among online design tools worldwide in September 2026

Follow Figma vs Pixlr and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top online design tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Figma appeared in all five answers. Pixlr did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Canva	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Figma	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Adobe Express	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Photopea	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Kittl	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Picsart	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Pixlr	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Fotor	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Microsoft Designer	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Visme	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Canva5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Figma5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Adobe Express5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Photopea2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kittl1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Picsart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pixlr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fotor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Microsoft Designer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Visme0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about online design tools

5 answers

Asked ChatGPT
“Which online design tool should I use?”
1. 1Canva
2. 2Figma
3. 3Adobe Express
Asked ChatGPT
“What are the best online design tools?”
1. 1Canva
2. 2Figma
3. 3Adobe Express
4. 4Photopea
Asked ChatGPT
“What's the best online design tool for graphic design?”
1. 1Canva
2. 2Adobe Express
3. 3Figma
4. 4Kittl
Searched Google, AI Overview
“online design tools”
1. 1Canva
2. 2Adobe Express
3. 3Figma
4. 4Photopea
Searched Google, AI Overview
“graphic design software”
1. 1Canva
2. 2Adobe Express
3. 3Figma

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Figma or Pixlr more popular in search?

This chart shows how often people search Google for Figma and Pixlr by name. Each line represents a brand's share of searches for all 11 online design tools we track, month by month, from English-language searches worldwide.

Figma and Pixlr among online design tools worldwide, by month

Month	Canva	Figma	Photopea	Adobe Express	Picsart	Pixlr	Fotor	Kittl	Microsoft Designer	Visme	VistaCreate
Oct 2025	92.8%	2.5%	1.7%	0.81%	0.85%	0.66%	0.26%	0.17%	0.14%	0.07%	0.06%
Nov 2025	91.8%	3%	1.7%	0.96%	1%	0.82%	0.26%	0.17%	0.14%	0.09%	0.06%
Dec 2025	91.2%	3%	2%	0.96%	1.3%	0.78%	0.36%	0.17%	0.14%	0.07%	0.07%
Jan 2026	92.6%	2.5%	1.7%	0.96%	1%	0.65%	0.2%	0.17%	0.12%	0.05%	0.05%
Feb 2026	92.8%	2.5%	1.7%	0.96%	0.99%	0.57%	0.18%	0.14%	0.12%	0.05%	0.05%
Mar 2026	92%	3%	1.7%	0.96%	1.2%	0.63%	0.21%	0.14%	0.12%	0.07%	0.05%
Apr 2026	91.7%	3%	1.7%	0.97%	1.6%	0.53%	0.19%	0.14%	0.12%	0.04%	0.05%
May 2026	91.9%	3%	1.7%	0.93%	1.5%	0.54%	0.14%	0.11%	0.11%	0.04%	0.04%
Jun 2026	91.4%	3%	2%	0.92%	1.7%	0.55%	0.16%	0.14%	0.11%	0.04%	0.04%
Jul 2026	90.1%	3.5%	2.5%	0.9%	1.8%	0.68%	0.18%	0.16%	0.14%	0.04%	0.05%
Aug 2026	92.1%	2.4%	2.1%	0.93%	1.3%	0.53%	0.25%	0.14%	0.12%	0.03%	0.04%
Sep 2026	93%	2.5%	1.7%	0.94%	0.86%	0.52%	0.19%	0.09%	0.09%	0.04%	0.03%

How has the Figma and Pixlr comparison changed over the last 12 months?

3 findings

Figma was ahead of Pixlr in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Figma’s share of searches among online design tools worldwide held steady at 2.5%, and its estimated monthly branded searches moved from 6.1M to 5M.
Across the 12 months ending September 2026, Pixlr’s share of searches among online design tools worldwide moved from 0.66% to 0.52%, and its estimated monthly branded searches moved from 1.6M to 1M.

How did search popularity change for online design tools worldwide in September 2026?

2 changes

Estimated monthly branded searches for Pixlr worldwide fell 35.8% over 12 measured months, from 1.6M to 1M in September 2026.
Estimated monthly branded searches for Figma worldwide fell 18.3% over 12 measured months, from 6.1M to 5M in September 2026.

How are branded searches counted?

45 search terms

Brandwave collects information about searches that people make online using Figma’s and Pixlr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.