Brandwave

Canva vs Figma:Which is more popular?

In September 2026, Canva had more branded searches than Figma among online design tools worldwide. Canva had about 187.3 million branded searches, while Figma had 5 million. Canva made up 93% of all online design tool searches we track, and Figma accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about online design tools, both Canva and Figma appeared in all five answers. Canva was mentioned before Figma in every answer.

Among online design tools worldwide in September 2026

Who do people search for more?

Canva, about 37 searches for every 1 for Figma

Canva 187M searchesFigma 5M searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Canva in 5 of 5Figma in 5 of 5

Who does AI recommend more?

Canva, named ahead of Figma in every answer

Canva first in 5Figma never first

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Top online design tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Canva and Figma showed up in all five answers. Canva was listed before Figma in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Canva1st
  2. Adobe Express2nd
  3. Figma3rd
  4. Photopea4th
  5. Kittl5th
  6. Picsart–
  7. Pixlr–
  8. Fotor–
  9. Microsoft Designer–
  10. Visme–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canva5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Figma5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Express5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Photopea2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kittl1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Picsart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pixlr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fotor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Microsoft Designer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Visme0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about online design tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Canva or Figma more popular in search?

This chart shows how often people search Google for Canva and Figma by name. Each line represents a brand's share of searches for all 11 online design tools we track, month by month, from English-language searches worldwide.

Canva and Figma among online design tools worldwide, by month

Share of searches by month for Canva, Figma. The figures are in the table below the chart.

View monthly share of searches table
MonthCanvaFigmaPhotopeaAdobe ExpressPicsartPixlrFotorKittlMicrosoft DesignerVismeVistaCreate
Oct 202592.8%2.5%1.7%0.81%0.85%0.66%0.26%0.17%0.14%0.07%0.06%
Nov 202591.8%3%1.7%0.96%1%0.82%0.26%0.17%0.14%0.09%0.06%
Dec 202591.2%3%2%0.96%1.3%0.78%0.36%0.17%0.14%0.07%0.07%
Jan 202692.6%2.5%1.7%0.96%1%0.65%0.2%0.17%0.12%0.05%0.05%
Feb 202692.8%2.5%1.7%0.96%0.99%0.57%0.18%0.14%0.12%0.05%0.05%
Mar 202692%3%1.7%0.96%1.2%0.63%0.21%0.14%0.12%0.07%0.05%
Apr 202691.7%3%1.7%0.97%1.6%0.53%0.19%0.14%0.12%0.04%0.05%
May 202691.9%3%1.7%0.93%1.5%0.54%0.14%0.11%0.11%0.04%0.04%
Jun 202691.4%3%2%0.92%1.7%0.55%0.16%0.14%0.11%0.04%0.04%
Jul 202690.1%3.5%2.5%0.9%1.8%0.68%0.18%0.16%0.14%0.04%0.05%
Aug 202692.1%2.4%2.1%0.93%1.3%0.53%0.25%0.14%0.12%0.03%0.04%
Sep 202693%2.5%1.7%0.94%0.86%0.52%0.19%0.09%0.09%0.04%0.03%

How has the Canva and Figma comparison changed over the last 12 months?

3 findings
  • Canva was ahead of Figma in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Canva’s share of searches among online design tools worldwide moved from 92.8% to 93%, and its estimated monthly branded searches moved from 229M to 187M.
  • Across the 12 months ending September 2026, Figma’s share of searches among online design tools worldwide held steady at 2.5%, and its estimated monthly branded searches moved from 6.1M to 5M.

How did search popularity change for online design tools worldwide in September 2026?

2 changes

  1. In September 2026, Canva gained share of searches among online design tools worldwide, from 92.1% to 93%.

  2. Estimated monthly branded searches for Figma worldwide fell 18.3% over 12 measured months, from 6.1M to 5M in September 2026.

How are branded searches counted?

65 search terms

Brandwave collects information about searches that people make online using Canva’s and Figma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Canva

64 branded search terms

  • business card canva
  • business card on canva
  • business cards canva
  • business cards on canva
  • canva
  • canva app
  • canva application
  • canva apps
  • canva artificial intelligence
  • canva background remover
  • canva barcode generator
  • canva bg remover
  • canva business card
  • canva business cards
  • canva collage maker
  • canva collage photo
  • canva color wheel
  • canva colors wheel
  • canva cv maker
  • canva cv template
  • canva design
  • canva face swap
  • canva faceswap
  • canva for education
  • canva for educators
  • canva logos
  • canva pdf edit
  • canva pdf editable
  • canva pdf editor
  • canva photo collage
  • canva photo collages
  • canva photo editor
  • canva pic collage
  • canva print
  • canva printable
  • canva printers
  • canva printing
  • canva prints
  • canva pro
  • canva resume

1–40 of 64

Figma

1 branded search term

  • figma

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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