Brandwave

Figma vs Picsart:Which is more popular?

In September 2026, Figma had more branded searches than Picsart among online design tools worldwide. Figma had about 5 million branded searches, while Picsart had 1.7 million. Figma made up 2.5% of all online design tool searches we track, and Picsart accounted for 0.86%. When we asked ChatGPT and Google AI Overviews about online design tools, Figma appeared in all five answers and Picsart in none.

Among online design tools worldwide in September 2026

Who do people search for more?

Figma, about 3 searches for every 1 for Picsart

Figma 5M searchesPicsart 1.7M searches

Who does AI mention more?

Figma, mentioned in every answer we collected

Figma in 5 of 5Picsart in 0 of 5

Who does AI recommend more?

Figma, the only one of the two named

Figma first in 5Picsart never named

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Top online design tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Figma appeared in all five answers. Picsart did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Canva1st
  2. Adobe Express2nd
  3. Figma3rd
  4. Photopea4th
  5. Kittl5th
  6. Picsart–
  7. Pixlr–
  8. Fotor–
  9. Microsoft Designer–
  10. Visme–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canva5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Figma5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Express5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Photopea2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kittl1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Picsart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pixlr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fotor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Microsoft Designer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Visme0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about online design tools

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Figma or Picsart more popular in search?

This chart shows how often people search Google for Figma and Picsart by name. Each line represents a brand's share of searches for all 11 online design tools we track, month by month, from English-language searches worldwide.

Figma and Picsart among online design tools worldwide, by month

Share of searches by month for Figma, Picsart. The figures are in the table below the chart.

View monthly share of searches table
MonthCanvaFigmaPhotopeaAdobe ExpressPicsartPixlrFotorKittlMicrosoft DesignerVismeVistaCreate
Oct 202592.8%2.5%1.7%0.81%0.85%0.66%0.26%0.17%0.14%0.07%0.06%
Nov 202591.8%3%1.7%0.96%1%0.82%0.26%0.17%0.14%0.09%0.06%
Dec 202591.2%3%2%0.96%1.3%0.78%0.36%0.17%0.14%0.07%0.07%
Jan 202692.6%2.5%1.7%0.96%1%0.65%0.2%0.17%0.12%0.05%0.05%
Feb 202692.8%2.5%1.7%0.96%0.99%0.57%0.18%0.14%0.12%0.05%0.05%
Mar 202692%3%1.7%0.96%1.2%0.63%0.21%0.14%0.12%0.07%0.05%
Apr 202691.7%3%1.7%0.97%1.6%0.53%0.19%0.14%0.12%0.04%0.05%
May 202691.9%3%1.7%0.93%1.5%0.54%0.14%0.11%0.11%0.04%0.04%
Jun 202691.4%3%2%0.92%1.7%0.55%0.16%0.14%0.11%0.04%0.04%
Jul 202690.1%3.5%2.5%0.9%1.8%0.68%0.18%0.16%0.14%0.04%0.05%
Aug 202692.1%2.4%2.1%0.93%1.3%0.53%0.25%0.14%0.12%0.03%0.04%
Sep 202693%2.5%1.7%0.94%0.86%0.52%0.19%0.09%0.09%0.04%0.03%

How has the Figma and Picsart comparison changed over the last 12 months?

3 findings
  • Figma was ahead of Picsart in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Figma’s share of searches among online design tools worldwide held steady at 2.5%, and its estimated monthly branded searches moved from 6.1M to 5M.
  • Across the 12 months ending September 2026, Picsart’s share of searches among online design tools worldwide moved from 0.85% to 0.86%, and its estimated monthly branded searches moved from 2.1M to 1.7M.

How did search popularity change for online design tools worldwide in September 2026?

2 changes
  1. In September 2026, Picsart fell from 4th to 5th among online design tools worldwide.

  2. Estimated monthly branded searches for Figma worldwide fell 18.3% over 12 measured months, from 6.1M to 5M in September 2026.

How are branded searches counted?

71 search terms

Brandwave collects information about searches that people make online using Figma’s and Picsart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Figma

1 branded search term

  • figma

Picsart

70 branded search terms

  • background for picsart
  • background of picsart
  • background picsart
  • backgrounds picsart
  • bg for picsart
  • edit photo on picsart
  • editing for picsart
  • photo edit in picsart
  • photo edit on picsart
  • photo edit picsart
  • photo edit picsart app
  • photo editing app picsart
  • photo editing in picsart
  • photo editing on picsart
  • photo editing picsart
  • photo editor app picsart
  • photo editor picsart
  • photo editor picsart app
  • pics art
  • pics art ai
  • pics art app
  • pics art edited pics
  • pics art editor
  • pics art photos
  • pics art software
  • pics art web
  • pics art website
  • picsart
  • picsart academy
  • picsart animator
  • picsart app
  • picsart app photo editing
  • picsart app photo editor
  • picsart app picsart app
  • picsart application
  • picsart background
  • picsart background remover
  • picsart backgrounds
  • picsart bg remover
  • picsart edit photo

1–40 of 70

How the Brand Demand Index is measured

Other head-to-heads among online design tools

Creator with pink hair and a pink jacket

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