Brandwave

Figma vs Photopea:Which is more popular?

In September 2026, Figma had more branded searches than Photopea among online design tools worldwide. Figma had about 5 million branded searches, while Photopea had 3.4 million. Figma made up 2.5% of all online design tool searches we track, and Photopea accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about online design tools, Figma appeared in all five answers and Photopea in two. Figma was mentioned before Photopea in every answer.

Among online design tools worldwide in September 2026

Who do people search for more?

Figma, about 46% more searches than Photopea

Figma 5M searchesPhotopea 3.4M searches

Who does AI mention more?

Figma, mentioned in every answer we collected

Figma in 5 of 5Photopea in 2 of 5

Who does AI recommend more?

Figma, named ahead of Photopea in every answer

Figma first in 5Photopea never first

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Top online design tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Figma appeared in all five answers. Photopea was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Figma was listed before Photopea in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Canva1st
  2. Adobe Express2nd
  3. Figma3rd
  4. Photopea4th
  5. Kittl5th
  6. Picsart–
  7. Pixlr–
  8. Fotor–
  9. Microsoft Designer–
  10. Visme–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canva5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Figma5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Express5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Photopea2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kittl1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Picsart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pixlr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fotor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Microsoft Designer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Visme0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about online design tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Figma or Photopea more popular in search?

This chart shows how often people search Google for Figma and Photopea by name. Each line represents a brand's share of searches for all 11 online design tools we track, month by month, from English-language searches worldwide.

Figma and Photopea among online design tools worldwide, by month

Share of searches by month for Figma, Photopea. The figures are in the table below the chart.

View monthly share of searches table
MonthCanvaFigmaPhotopeaAdobe ExpressPicsartPixlrFotorKittlMicrosoft DesignerVismeVistaCreate
Oct 202592.8%2.5%1.7%0.81%0.85%0.66%0.26%0.17%0.14%0.07%0.06%
Nov 202591.8%3%1.7%0.96%1%0.82%0.26%0.17%0.14%0.09%0.06%
Dec 202591.2%3%2%0.96%1.3%0.78%0.36%0.17%0.14%0.07%0.07%
Jan 202692.6%2.5%1.7%0.96%1%0.65%0.2%0.17%0.12%0.05%0.05%
Feb 202692.8%2.5%1.7%0.96%0.99%0.57%0.18%0.14%0.12%0.05%0.05%
Mar 202692%3%1.7%0.96%1.2%0.63%0.21%0.14%0.12%0.07%0.05%
Apr 202691.7%3%1.7%0.97%1.6%0.53%0.19%0.14%0.12%0.04%0.05%
May 202691.9%3%1.7%0.93%1.5%0.54%0.14%0.11%0.11%0.04%0.04%
Jun 202691.4%3%2%0.92%1.7%0.55%0.16%0.14%0.11%0.04%0.04%
Jul 202690.1%3.5%2.5%0.9%1.8%0.68%0.18%0.16%0.14%0.04%0.05%
Aug 202692.1%2.4%2.1%0.93%1.3%0.53%0.25%0.14%0.12%0.03%0.04%
Sep 202693%2.5%1.7%0.94%0.86%0.52%0.19%0.09%0.09%0.04%0.03%

How has the Figma and Photopea comparison changed over the last 12 months?

3 findings
  • Figma was ahead of Photopea in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Figma’s share of searches among online design tools worldwide held steady at 2.5%, and its estimated monthly branded searches moved from 6.1M to 5M.
  • Across the 12 months ending September 2026, Photopea’s share of searches among online design tools worldwide held steady at 1.7%, and its estimated monthly branded searches moved from 4.2M to 3.4M.

How did search popularity change for online design tools worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Figma worldwide fell 18.3% over 12 measured months, from 6.1M to 5M in September 2026.

  2. Estimated monthly branded searches for Photopea worldwide fell 17.6% over 12 measured months, from 4.2M to 3.4M in September 2026.

How are branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Figma’s and Photopea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Figma

1 branded search term

  • figma

Photopea

19 branded search terms

  • photo pea
  • photo pea ai
  • photo pea app
  • photo pea editor
  • photopea
  • photopea ai
  • photopea android
  • photopea app
  • photopea editor
  • photopea graphic design
  • photopea image editor
  • photopea ipad
  • photopea iphone
  • photopea linux
  • photopea mac
  • photopea photo editing
  • photopea photo editor
  • photopea pro
  • photopea software

How the Brand Demand Index is measured

Other head-to-heads among online design tools

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