Brandwave

Adobe Express vs Figma:Which is more popular?

In September 2026, Figma had more branded searches than Adobe Express among online design tools worldwide. Figma had about 5 million branded searches, while Adobe Express had 1.9 million. Figma made up 2.5% of all online design tool searches we track, and Adobe Express accounted for 0.94%. When we asked ChatGPT and Google AI Overviews about online design tools, both Adobe Express and Figma appeared in all five answers. Adobe Express was mentioned before Figma in three out of five answers.

Among online design tools worldwide in September 2026

Who do people search for more?

Figma, about 3 searches for every 1 for Adobe Express

Figma 5M searchesAdobe Express 1.9M searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Adobe Express in 5 of 5Figma in 5 of 5

Who does AI recommend more?

Adobe Express, named ahead of Figma in 3 of 5 answers

Adobe Express first in 3Figma first in 2

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Top online design tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Adobe Express and Figma showed up in all five answers. Adobe Express was listed before Figma in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Canva1st
  2. Adobe Express2nd
  3. Figma3rd
  4. Photopea4th
  5. Kittl5th
  6. Picsart–
  7. Pixlr–
  8. Fotor–
  9. Microsoft Designer–
  10. Visme–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canva5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Figma5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Express5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Photopea2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kittl1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Picsart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pixlr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fotor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Microsoft Designer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Visme0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about online design tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Adobe Express or Figma more popular in search?

This chart shows how often people search Google for Adobe Express and Figma by name. Each line represents a brand's share of searches for all 11 online design tools we track, month by month, from English-language searches worldwide.

Adobe Express and Figma among online design tools worldwide, by month

Share of searches by month for Figma, Adobe Express. The figures are in the table below the chart.

View monthly share of searches table
MonthCanvaFigmaPhotopeaAdobe ExpressPicsartPixlrFotorKittlMicrosoft DesignerVismeVistaCreate
Oct 202592.8%2.5%1.7%0.81%0.85%0.66%0.26%0.17%0.14%0.07%0.06%
Nov 202591.8%3%1.7%0.96%1%0.82%0.26%0.17%0.14%0.09%0.06%
Dec 202591.2%3%2%0.96%1.3%0.78%0.36%0.17%0.14%0.07%0.07%
Jan 202692.6%2.5%1.7%0.96%1%0.65%0.2%0.17%0.12%0.05%0.05%
Feb 202692.8%2.5%1.7%0.96%0.99%0.57%0.18%0.14%0.12%0.05%0.05%
Mar 202692%3%1.7%0.96%1.2%0.63%0.21%0.14%0.12%0.07%0.05%
Apr 202691.7%3%1.7%0.97%1.6%0.53%0.19%0.14%0.12%0.04%0.05%
May 202691.9%3%1.7%0.93%1.5%0.54%0.14%0.11%0.11%0.04%0.04%
Jun 202691.4%3%2%0.92%1.7%0.55%0.16%0.14%0.11%0.04%0.04%
Jul 202690.1%3.5%2.5%0.9%1.8%0.68%0.18%0.16%0.14%0.04%0.05%
Aug 202692.1%2.4%2.1%0.93%1.3%0.53%0.25%0.14%0.12%0.03%0.04%
Sep 202693%2.5%1.7%0.94%0.86%0.52%0.19%0.09%0.09%0.04%0.03%

How has the Adobe Express and Figma comparison changed over the last 12 months?

3 findings
  • Figma was ahead of Adobe Express in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Adobe Express’ share of searches among online design tools worldwide moved from 0.81% to 0.94%, and its estimated monthly branded searches moved from 2M to 1.9M.
  • Across the 12 months ending September 2026, Figma’s share of searches among online design tools worldwide held steady at 2.5%, and its estimated monthly branded searches moved from 6.1M to 5M.

How did search popularity change for online design tools worldwide in September 2026?

2 changes

  1. In September 2026, Adobe Express rose from 5th to 4th among online design tools worldwide.

  2. Estimated monthly branded searches for Figma worldwide fell 18.3% over 12 measured months, from 6.1M to 5M in September 2026.

How are branded searches counted?

27 search terms

Brandwave collects information about searches that people make online using Adobe Express’ and Figma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Express

26 branded search terms

  • adobe adobe express
  • adobe express ai
  • adobe express android
  • adobe express animation
  • adobe express app
  • adobe express cloud
  • adobe express create
  • adobe express desktop
  • adobe express mobile
  • adobe express nonprofits
  • adobe express page
  • adobe express pc
  • adobe express photoshop
  • adobe express pro
  • adobe express site
  • adobe express software
  • adobe express use
  • adobe express windows
  • adobe spark
  • adobe spark app
  • adobe spark express
  • adobe spark page
  • adobe spark post
  • adobe spark software
  • adobe spark videos
  • adobeexpress

Figma

1 branded search term

  • figma

How the Brand Demand Index is measured

Other head-to-heads among online design tools

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