Brandwave

Auden vs Momcozy:Which is more popular?

In September 2026, Momcozy had more branded searches than Auden among nursing bra brands worldwide. Momcozy had about 6,600 branded searches, while Auden had 4,500. Momcozy made up 8.1% of all nursing bra brand searches we track, and Auden accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about nursing bra brands, Auden and Momcozy each appeared in three of the four answers. Momcozy was mentioned before Auden in every answer that named either.

Among nursing bra brands worldwide in September 2026

Who do people search for more?

Momcozy, about 47% more searches than Auden

Momcozy 6.6K searchesAuden 4.5K searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Auden in 3 of 4Momcozy in 3 of 4

Who does AI recommend more?

Momcozy, named ahead of Auden in 3 of 3 answers

Momcozy first in 3Auden never first

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Top nursing bra brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Auden and Momcozy were each mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Momcozy was listed before Auden in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kindred Bravely1st
  2. Momcozy2nd
  3. Bravado Designs3rd
  4. Cake Maternity4th
  5. Auden5th
  6. Bodily6th
  7. Elomi7th
  8. Hotmilk–
  9. Boob Design–
  10. Medela–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kindred Bravely4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Momcozy3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Auden3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bravado Designs2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cake Maternity2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bodily1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Elomi1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hotmilk0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Boob Design0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Medela0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about nursing bra brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Auden or Momcozy more popular in search?

This chart shows how often people search Google for Auden and Momcozy by name. Each line represents a brand's share of searches for all 13 nursing bra brands we track, month by month, from English-language searches worldwide.

Auden and Momcozy among nursing bra brands worldwide, by month

Share of searches by month for Momcozy, Auden. The figures are in the table below the chart.

View monthly share of searches table
MonthKindred BravelyMomcozyAudenHotmilkBodilyBravado DesignsBoob DesignCake MaternityMedelaElomiAnitaPanacheMotherhood Maternity
Oct 202567.8%6.7%6.8%3%3%4.3%3%2.6%1.2%0.59%0.4%0.32%0.32%
Nov 202571.4%7%4.8%2%3.8%3.7%2.6%2.2%1.1%0.42%0.34%0.28%0.28%
Dec 202574%6.7%4.1%1.6%3%4.2%1.9%2.3%0.9%0.4%0.33%0.27%0.27%
Jan 202671.5%6.2%5.1%2.2%3.4%3.3%2.2%3.2%1.2%0.55%0.45%0.3%0.36%
Feb 202677.1%5.8%3.8%2.1%2.6%2.5%1.7%2%1.1%0.42%0.34%0.28%0.28%
Mar 202670.1%6.8%5%3%3%3.5%3%2.7%1%0.75%0.4%0.33%0.33%
Apr 202674.5%5.9%4.3%2.6%2.6%3%2.2%2.4%0.9%0.65%0.29%0.29%0.29%
May 202675.3%5.8%4.2%2.5%2.5%3.1%2.1%1.9%0.87%0.77%0.34%0.34%0.23%
Jun 202665.8%9.3%5.5%3.3%4.1%3.4%2.7%2.5%1.1%1%0.45%0.45%0.37%
Jul 202664.9%7.6%6.4%4.2%4.2%3.6%2.2%3.1%1.5%1%0.56%0.45%0.37%
Aug 202667.1%7.5%6.2%4.1%4.1%3.3%2.1%2.4%1.1%0.99%0.54%0.36%0.36%
Sep 202666.3%8.1%5.5%4.4%3.6%3.4%3%2.2%1.2%1.1%0.48%0.39%0.32%

How has the Auden and Momcozy comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Momcozy took it in November 2025.
  • Across the 12 months ending September 2026, Auden’s share of searches among nursing bra brands worldwide moved from 6.8% to 5.5%, and its estimated monthly branded searches moved from 5.5K to 4.5K.
  • Across the 12 months ending September 2026, Momcozy’s share of searches among nursing bra brands worldwide moved from 6.7% to 8.1%, and its estimated monthly branded searches moved from 5.4K to 6.6K.

How did search popularity change for nursing bra brands worldwide in September 2026?

2 changes
  1. In September 2026, Momcozy gained share of searches among nursing bra brands worldwide, from 7.5% to 8.1%.

  2. In September 2026, Auden lost share of searches among nursing bra brands worldwide, from 6.2% to 5.5%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Auden’s and Momcozy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Auden

2 branded search terms

  • auden bra
  • auden nursing bra

Momcozy

1 branded search term

  • momcozy nursing bra

How the Brand Demand Index is measured

Other head-to-heads among nursing bra brands

Creator with pink hair and a pink jacket

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