Estée Lauder vs L'Oréal Paris:Which is more popular?
In September 2026, Estée Lauder had more branded searches than L'Oréal Paris among night cream brands worldwide. Estée Lauder had about 823,000 branded searches, while L'Oréal Paris had 14,800. Estée Lauder made up 24.4% of all night cream brand searches we track, and L'Oréal Paris accounted for 0.44%. When we asked ChatGPT and Google AI Overviews about night cream brands, Estée Lauder appeared in one of the five answers and L'Oréal Paris in none.
Who do people search for more?
Estée Lauder, about 56 searches for every 1 for L'Oréal Paris
Who does AI mention more?
Estée Lauder, mentioned in 1 of 5 answers, L'Oréal Paris in 0
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Top night cream brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Estée Lauder was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. L'Oréal Paris did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
CeraVe1st
Olay2nd- Estée Lauder3rd
RoC3rd
Cetaphil–
L'Oréal Paris–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Olay2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Estée Lauder1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- RoC1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cetaphil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- L'Oréal Paris0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about night cream brands
5 answers
Asked ChatGPT
“Which night cream brand should I buy?”
Asked ChatGPT
“What are the best night cream brands?”
Asked ChatGPT
“What's the best night cream brand for dry skin?”
Searched Google, AI Overview
“best night cream”
Searched Google, AI Overview
“night cream for dry skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Estée Lauder or L'Oréal Paris more popular in search?
This chart shows how often people search Google for Estée Lauder and L'Oréal Paris by name. Each line represents a brand's share of searches for all six night cream brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Estée Lauder, L'Oréal Paris. The figures are in the table below the chart.
View monthly share of searches table
| Month | CeraVe | Cetaphil | Estée Lauder | Olay | L'Oréal Paris | RoC |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.7% | 24.4% | 29.8% | 0.54% | 0.3% | 0.3% |
| Nov 2025 | 37.1% | 24.8% | 37.1% | 0.45% | 0.3% | 0.25% |
| Dec 2025 | 41.8% | 22.8% | 34.3% | 0.51% | 0.28% | 0.28% |
| Jan 2026 | 44.6% | 29.7% | 24.4% | 0.54% | 0.29% | 0.44% |
| Feb 2026 | 47.1% | 25.8% | 25.8% | 0.57% | 0.31% | 0.47% |
| Mar 2026 | 42.1% | 28.1% | 28.1% | 0.51% | 0.28% | 0.93% |
| Apr 2026 | 44.4% | 29.6% | 24.3% | 0.54% | 0.29% | 0.8% |
| May 2026 | 47% | 25.7% | 25.7% | 0.57% | 0.31% | 0.7% |
| Jun 2026 | 49.1% | 26.8% | 22.1% | 0.6% | 0.32% | 1.1% |
| Jul 2026 | 48.7% | 26.6% | 21.9% | 0.59% | 0.32% | 2% |
| Aug 2026 | 49.2% | 26.9% | 22.1% | 0.6% | 0.4% | 0.89% |
| Sep 2026 | 44.4% | 29.6% | 24.4% | 0.8% | 0.44% | 0.44% |
How has the Estée Lauder and L'Oréal Paris comparison changed over the last 12 months?
3 findings
- Estée Lauder was ahead of L'Oréal Paris in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Estée Lauder’s share of searches among night cream brands worldwide moved from 29.8% to 24.4%, and its estimated monthly branded searches moved from 1.2M to 823K.
- Across the 12 months ending September 2026, L'Oréal Paris’ share of searches among night cream brands worldwide moved from 0.3% to 0.44%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
How did search popularity change for night cream brands worldwide in September 2026?
2 changes
In September 2026, Estée Lauder gained share of searches among night cream brands worldwide, from 22.1% to 24.4%.
In September 2026, L'Oréal Paris rose from 6th to 5th among night cream brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Estée Lauder’s and L'Oréal Paris’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Estée Lauder
1 branded search term
- estee lauder
L'Oréal Paris
1 branded search term
- loreal night cream
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