POC vs Smith:Which is searched more?
In September 2026, Smith had more branded searches than POC among MTB helmet brands worldwide. Smith was estimated to have 74.7K branded searches compared to POC’s 40.5K, and held a 42.6% Share of Search versus POC’s 23.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, POC or Smith?
Compare the mtb helmet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smith, POC. The figures are in the table below the chart.
View monthly share of search table
| Month | Smith | Giro | POC |
|---|---|---|---|
| Oct 2025 | 39.1% | 38.2% | 22.7% |
| Nov 2025 | 47.1% | 32.1% | 20.8% |
| Dec 2025 | 48.5% | 33.6% | 17.9% |
| Jan 2026 | 48.3% | 33.5% | 18.3% |
| Feb 2026 | 50.6% | 27.7% | 21.7% |
| Mar 2026 | 42.3% | 34.5% | 23.2% |
| Apr 2026 | 37.6% | 38.2% | 24.2% |
| May 2026 | 41.8% | 35.8% | 22.4% |
| Jun 2026 | 44% | 34.3% | 21.7% |
| Jul 2026 | 30.6% | 55.8% | 13.6% |
| Aug 2026 | 32.4% | 47.9% | 19.7% |
| Sep 2026 | 42.6% | 34.4% | 23.1% |
How has the POC and Smith comparison changed over the last 12 months?
3 findings
- Smith was ahead of POC in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, POC’s estimated Share of Search among MTB helmet brands worldwide moved from 22.7% to 23.1%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, Smith’s estimated Share of Search among MTB helmet brands worldwide moved from 39.1% to 42.6%, and its estimated monthly branded searches moved from 69.9K to 74.7K.
How did search popularity change for MTB helmet brands worldwide in September 2026?
2 changes
In September 2026, Smith overtook Giro to become the leader among MTB helmet brands worldwide, with 42.6% estimated Share of Search.
In September 2026, POC gained estimated Share of Search among MTB helmet brands worldwide, from 19.7% to 23.1%.
Other head-to-heads among MTB helmet brands
How each brand is measured
Brandwave collects information about searches that people make online using POC’s and Smith’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.