Brandwave

Hisense vs LG:Which is searched more?

In September 2026, Hisense had more branded searches than LG among mini fridge brands worldwide. Hisense was estimated to have 673K branded searches compared to LG’s 427K, and held a 37.1% Share of Search versus LG’s 23.5%. These are worldwide searches for English-language branded terms.

Share of Search among mini fridge brands worldwide in September 2026Which is more popular in search, Hisense or LG?
Hisense37.1%673K searches
vs
LG23.5%427K searches

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Which is more popular in search, Hisense or LG?

Compare the mini fridge brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Hisense and LG among mini fridge brands worldwide, by month

Share of Search by month for Hisense, LG. The figures are in the table below the chart.

View monthly share of search table
MonthHisenseHaierLGBlack and DeckerAstroAI
Oct 202537.6%26.8%23.9%11.2%0.55%
Nov 202543.7%24.5%19.4%11.8%0.53%
Dec 202537.7%30.2%20.1%11.2%0.68%
Jan 202638%27%24.1%10.2%0.68%
Feb 202635.8%25.4%27.3%10.7%0.79%
Mar 202632.3%26.9%29.4%10.6%0.71%
Apr 202633.7%33%21.6%11%0.74%
May 202637.4%30%19.6%12.3%0.67%
Jun 202642.6%28.1%18.3%10.4%0.52%
Jul 202640.3%27.4%21.1%10.8%0.48%
Aug 202635.5%25.2%27.1%11.6%0.52%
Sep 202637.1%26.4%23.5%12.1%0.82%

How has the Hisense and LG comparison changed over the last 12 months?

  • Hisense was ahead of LG in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hisense’s estimated Share of Search among mini fridge brands worldwide moved from 37.6% to 37.1%, and its estimated monthly branded searches moved from 823K to 673K.
  • Across the 12 months ending September 2026, LG’s estimated Share of Search among mini fridge brands worldwide moved from 23.9% to 23.5%, and its estimated monthly branded searches moved from 522K to 427K.

How did search popularity change for mini fridge brands worldwide in September 2026?

  1. In September 2026, Haier overtook LG to rank 2nd among mini fridge brands worldwide, with 26.4% estimated Share of Search.

  2. In September 2026, Hisense gained estimated Share of Search among mini fridge brands worldwide, from 35.5% to 37.1%.

  3. In September 2026, LG lost estimated Share of Search among mini fridge brands worldwide, from 27.1% to 23.5%.

Other head-to-heads among mini fridge brands

How each brand is measured

Brandwave collects information about searches that people make online using Hisense’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hisense

1 branded search term

  • hisense

LG

3 branded search terms

  • lg com
  • lg washer
  • lg washing machine

How the Brand Demand Index is measured

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