Brandwave

Black and Decker vs LG:Which is searched more?

In September 2026, Black and Decker had more branded searches than LG among mini fridge brands worldwide. Black and Decker was estimated to have 220K branded searches compared to LG’s 18.1K, and held a 17% Share of Search versus LG’s 1.4%. These are worldwide searches for English-language branded terms.

Share of Search among mini fridge brands worldwide in September 2026Which is more popular in search, Black and Decker or LG?
Black and Decker17%220K searches
vs
LG1.4%18.1K searches

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Which is more popular in search, Black and Decker or LG?

Compare the mini fridge brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Black and Decker and LG among mini fridge brands worldwide, by month

Share of Search by month for Black and Decker, LG. The figures are in the table below the chart.

View monthly share of search table
MonthHisenseHaierBlack and DeckerLGAstroAI
Oct 202553%29%15.8%1.4%0.78%
Nov 202556.8%25.6%15.3%1.5%0.69%
Dec 202549.7%33.2%14.8%1.3%0.89%
Jan 202653.8%29.4%14.4%1.5%0.97%
Feb 202652.6%28.8%15.7%1.7%1.2%
Mar 202648.8%32.6%15.9%1.6%1.1%
Apr 202645.5%37.2%14.9%1.5%1%
May 202649%32.7%16.1%1.3%0.88%
Jun 202654.7%30.1%13.4%1.2%0.66%
Jul 202654%29.5%14.4%1.5%0.65%
Aug 202652%28.5%17%1.7%0.77%
Sep 202652%28.4%17%1.4%1.1%

How has the Black and Decker and LG comparison changed over the last 12 months?

  • Black and Decker was ahead of LG in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among mini fridge brands worldwide moved from 15.8% to 17%, and its estimated monthly branded searches moved from 245K to 220K.
  • Across the 12 months ending September 2026, LG’s estimated Share of Search among mini fridge brands worldwide held steady at 1.4%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

How did search popularity change for mini fridge brands worldwide in September 2026?

  1. Estimated monthly branded searches for LG worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  2. Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.

Other head-to-heads among mini fridge brands

How each brand is measured

Brandwave collects information about searches that people make online using Black and Decker’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black and Decker

2 branded search terms

  • black and decker
  • blackdecker

LG

1 branded search term

  • lg com

How the Brand Demand Index is measured

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