Brandwave

Calm vs Talkspace:Which is more popular?

In September 2026, Calm had more branded searches than Talkspace among mental health apps worldwide. Calm had about 74,000 branded searches, while Talkspace had 60,500. Calm made up 13.2% of all mental health app searches we track, and Talkspace accounted for 10.8%. When we asked ChatGPT and Google AI Overviews about mental health apps, Calm appeared in four of the five answers and Talkspace in two. Calm was mentioned before Talkspace in four out of five answers.

Among mental health apps worldwide in September 2026

Who do people search for more?

Calm, about 22% more searches than Talkspace

Calm 74K searchesTalkspace 60.5K searches

Who does AI mention more?

Calm, mentioned in 4 of 5 answers, Talkspace in 2

Calm in 4 of 5Talkspace in 2 of 5

Who does AI recommend more?

Calm, named ahead of Talkspace in 4 of 5 answers

Calm first in 4Talkspace first in 1

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Top mental health apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Calm was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Talkspace was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Calm was listed before Talkspace in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Headspace1st
  2. Daylio2nd
  3. Calm3rd
  4. MindShift CBT4th
  5. Wysa5th
  6. Insight Timer6th
  7. Talkspace7th
  8. BetterHelp–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Daylio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Calm4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Headspace4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Insight Timer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Talkspace2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wysa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MindShift CBT2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BetterHelp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mental health apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Calm or Talkspace more popular in search?

This chart shows how often people search Google for Calm and Talkspace by name. Each line represents a brand's share of searches for all eight mental health apps we track, month by month, from English-language searches worldwide.

Calm and Talkspace among mental health apps worldwide, by month

Share of searches by month for Calm, Talkspace. The figures are in the table below the chart.

View monthly share of searches table
MonthBetterHelpCalmInsight TimerTalkspaceHeadspaceWysaDaylioMindShift CBT
Oct 202565.5%5.9%7.2%10.8%3.9%3.9%2.2%0.65%
Nov 202563.6%7%8.6%10.5%3.8%3.8%2.1%0.64%
Dec 202560.1%8.1%8.1%12.1%4.4%3.6%3%0.68%
Jan 202659.5%8%9.8%12%3.6%3.6%2.9%0.68%
Feb 202665.4%5.9%7.2%10.8%3.9%3.9%2.2%0.69%
Mar 202663.3%5.7%7%12.7%3.8%4.7%2.1%0.67%
Apr 202665.7%5.9%5.9%10.8%4%4.8%2.2%0.7%
May 202666.5%4.9%6%10.9%4%4.9%2.2%0.59%
Jun 202660.1%6.6%8.1%12.1%3.6%5.4%3.6%0.55%
Jul 202663.7%5.7%7%12.8%3.8%3.8%2.6%0.55%
Aug 202661.2%6.7%8.2%12.3%3.7%3.7%3.7%0.53%
Sep 202653.6%13.2%13.2%10.8%3.2%3.2%2.2%0.58%

How has the Calm and Talkspace comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Calm took it in September 2026.
  • Across the 12 months ending September 2026, Calm’s share of searches among mental health apps worldwide moved from 5.9% to 13.2%, and its estimated monthly branded searches moved from 40.5K to 74K.
  • Across the 12 months ending September 2026, Talkspace’s share of searches among mental health apps worldwide held steady at 10.8%, and its estimated monthly branded searches moved from 74K to 60.5K.

How did search popularity change for mental health apps worldwide in September 2026?

2 changes
  1. In September 2026, Calm overtook Talkspace and Insight Timer to rank 2nd among mental health apps worldwide, with 13.2% of the searches.

  2. In September 2026, Talkspace lost share of searches among mental health apps worldwide, from 12.3% to 10.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Calm’s and Talkspace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Calm

1 branded search term

  • calm app

Talkspace

1 branded search term

  • talkspace

How the Brand Demand Index is measured

Other head-to-heads among mental health apps

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