Manscaped vs Nivea Men:Which is searched more?
In September 2026, Manscaped had more branded searches than Nivea Men among men's grooming brands worldwide. Manscaped was estimated to have 368K branded searches compared to Nivea Men’s 74K, and held a 20.5% Share of Search versus Nivea Men’s 4.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Manscaped or Nivea Men?
Compare the men's skincare, beard and grooming brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Manscaped, Nivea Men. The figures are in the table below the chart.
View monthly share of search table
| Month | Jack Black | Manscaped | Wahl | Nivea Men | Bulldog |
|---|---|---|---|---|---|
| Oct 2025 | 67.7% | 20.4% | 7.7% | 4.1% | 0.14% |
| Nov 2025 | 60.5% | 27.3% | 7.6% | 4.5% | 0.14% |
| Dec 2025 | 73.5% | 18% | 5.4% | 3% | 0.1% |
| Jan 2026 | 75.5% | 15.2% | 6.1% | 3.1% | 0.1% |
| Feb 2026 | 67.8% | 20.4% | 7.5% | 4.1% | 0.12% |
| Mar 2026 | 78.3% | 12.9% | 5.5% | 3.2% | 0.1% |
| Apr 2026 | 79.9% | 13.1% | 4.3% | 2.6% | 0.09% |
| May 2026 | 68.2% | 20.6% | 6.9% | 4.1% | 0.14% |
| Jun 2026 | 63.7% | 23.5% | 7.9% | 4.7% | 0.14% |
| Jul 2026 | 66.8% | 20.1% | 8.1% | 4.9% | 0.13% |
| Aug 2026 | 79.7% | 13.1% | 4.5% | 2.6% | 0.07% |
| Sep 2026 | 68.1% | 20.5% | 7.1% | 4.1% | 0.13% |
How has the Manscaped and Nivea Men comparison changed over the last 12 months?
3 findings
- Manscaped was ahead of Nivea Men in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Manscaped’s estimated Share of Search among men's grooming brands worldwide moved from 20.4% to 20.5%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, Nivea Men’s estimated Share of Search among men's grooming brands worldwide held steady at 4.1%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for men's grooming brands worldwide in September 2026?
2 changes
In September 2026, Manscaped gained estimated Share of Search among men's grooming brands worldwide, from 13.1% to 20.5%.
In September 2026, Nivea Men gained estimated Share of Search among men's grooming brands worldwide, from 2.6% to 4.1%.
Other head-to-heads among men's grooming brands
How each brand is measured
Brandwave collects information about searches that people make online using Manscaped’s and Nivea Men’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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