Nivea Men vs Wahl:Which is searched more?
In September 2026, Nivea Men had more branded searches than Wahl among men's grooming brands worldwide. Nivea Men was estimated to have 74K branded searches compared to Wahl’s 40, and held a 4.5% Share of Search versus Wahl’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nivea Men or Wahl?
Compare the men's skincare, beard and grooming brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nivea Men, Wahl. The figures are in the table below the chart.
View monthly share of search table
| Month | Jack Black | Manscaped | Nivea Men | Bulldog | Wahl |
|---|---|---|---|---|---|
| Oct 2025 | 73.4% | 22.1% | 4.5% | 0.05% | <0.01% |
| Nov 2025 | 65.5% | 29.5% | 4.9% | 0.04% | <0.01% |
| Dec 2025 | 77.7% | 19.1% | 3.1% | 0.03% | <0.01% |
| Jan 2026 | 80.5% | 16.2% | 3.3% | 0.04% | <0.01% |
| Feb 2026 | 73.4% | 22.1% | 4.5% | 0.04% | <0.01% |
| Mar 2026 | 83% | 13.6% | 3.4% | 0.04% | <0.01% |
| Apr 2026 | 83.5% | 13.7% | 2.8% | 0.03% | <0.01% |
| May 2026 | 73.4% | 22.1% | 4.5% | 0.05% | <0.01% |
| Jun 2026 | 69.3% | 25.5% | 5.1% | 0.04% | <0.01% |
| Jul 2026 | 72.7% | 21.9% | 5.4% | 0.04% | <0.01% |
| Aug 2026 | 83.5% | 13.7% | 2.8% | 0.02% | <0.01% |
| Sep 2026 | 73.4% | 22.1% | 4.5% | 0.04% | <0.01% |
How has the Nivea Men and Wahl comparison changed over the last 12 months?
3 findings
- Nivea Men was ahead of Wahl in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nivea Men’s estimated Share of Search among men's grooming brands worldwide held steady at 4.5%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, Wahl’s estimated Share of Search among men's grooming brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 20 to 40.
How did search popularity change for men's grooming brands worldwide in September 2026?
2 changes
In September 2026, Nivea Men gained estimated Share of Search among men's grooming brands worldwide, from 2.8% to 4.5%.
Estimated monthly branded searches for Wahl worldwide rose 100% over 12 measured months, from 20 to 40 in September 2026.
Other head-to-heads among men's grooming brands
How each brand is measured
Brandwave collects information about searches that people make online using Nivea Men’s and Wahl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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