How popular isNivea Men in search?
In September 2026, there were an estimated 74K branded searches for Nivea Men worldwide which held steady over the last 12 months. Nivea Men holds 4.1% estimated Share of Search among men's grooming brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Jack Black68.1%
Manscaped20.6%
Wahl7%
Nivea Men4.1%
Bulldog0.13%
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Which men's grooming brands compete with Nivea Men?
Share of Search by month for Jack Black, Manscaped, Wahl, Nivea Men. The figures are in the table below the chart.
View monthly share of search table
| Month | Jack Black | Manscaped | Wahl | Nivea Men | Bulldog |
|---|---|---|---|---|---|
| Oct 2025 | 67.7% | 20.4% | 7.7% | 4.1% | 0.14% |
| Nov 2025 | 60.6% | 27.3% | 7.5% | 4.5% | 0.14% |
| Dec 2025 | 73.5% | 18% | 5.4% | 3% | 0.1% |
| Jan 2026 | 75.5% | 15.2% | 6.1% | 3.1% | 0.1% |
| Feb 2026 | 67.8% | 20.5% | 7.5% | 4.1% | 0.12% |
| Mar 2026 | 78.3% | 12.9% | 5.5% | 3.2% | 0.1% |
| Apr 2026 | 79.9% | 13.1% | 4.3% | 2.6% | 0.09% |
| May 2026 | 68.2% | 20.6% | 6.9% | 4.1% | 0.14% |
| Jun 2026 | 63.8% | 23.5% | 7.9% | 4.7% | 0.14% |
| Jul 2026 | 66.8% | 20.1% | 8% | 4.9% | 0.13% |
| Aug 2026 | 79.7% | 13.1% | 4.5% | 2.6% | 0.07% |
| Sep 2026 | 68.1% | 20.6% | 7% | 4.1% | 0.13% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.1% | 1.2M | -45.5% | -11.6 points | |
| 2, held 2nd | 20.6% | 368K | 0% | +7.5 points | |
| 3, held 3rd | 7% | 126K | 0% | +2.6 points | |
| 4, held 4th | 4.1% | 74K | 0% | +1.5 points | |
| 5, held 5th | 0.13% | 2.3K | +15.3% | +0.1 points |
68.1%
Held 1st. 1.2M estimated branded searches, -45.5% vs prior month. Share -11.6 points.
20.6%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +7.5 points.
3.
Wahl7%
Held 3rd. 126K estimated branded searches, 0% vs prior month. Share +2.6 points.
4.1%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share +1.5 points.
5.
Bulldog0.13%
Held 5th. 2.3K estimated branded searches, +15.3% vs prior month. Share +0.1 points.
Compare search popularity between Nivea Men and its closest rivals
Every comparison with Nivea Men
4 comparisons
How has branded search demand for Nivea Men changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nivea Men worldwide held steady at 74K.
- Across the 12 months ending September 2026, Nivea Men’s estimated Share of Search among men's grooming brands worldwide peaked at 4.9% in July 2026 and was lowest at 2.6% in August 2026.
How did search popularity change for men's grooming brands worldwide in September 2026?
4 changes
In September 2026, Manscaped gained estimated Share of Search among men's grooming brands worldwide, from 13.1% to 20.6%.
In September 2026, Wahl gained estimated Share of Search among men's grooming brands worldwide, from 4.5% to 7%.
In September 2026, Nivea Men gained estimated Share of Search among men's grooming brands worldwide, from 2.6% to 4.1%.
In September 2026, Jack Black lost estimated Share of Search among men's grooming brands worldwide, from 79.7% to 68.1%.
How is Nivea Men measured?
Brandwave collects information about searches that people make online using Nivea Men’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nivea men
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Is Nivea Men your brand?
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