Samsung vs Sony:Which is more popular?
In September 2026, Samsung had more branded searches than Sony among memory card brands worldwide. Samsung had about 110,000 branded searches, while Sony had 6,500. Samsung made up 16.3% of all memory card brand searches we track, and Sony accounted for 0.96%. When we asked ChatGPT and Google AI Overviews about memory card brands, Sony appeared in four of the five answers and Samsung in three. Sony was mentioned before Samsung in three out of five answers.
Who do people search for more?
Samsung, about 17 searches for every 1 for Sony
Who does AI mention more?
Sony, mentioned in 4 of 5 answers, Samsung in 3
Who does AI recommend more?
Sony, named ahead of Samsung in 3 of 5 answers
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Top memory card brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sony was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Samsung was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sony was listed before Samsung in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
SanDisk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Sony4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lexar4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Samsung3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kingston3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ProGrade1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
AngelBird0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about memory card brands
5 answers
Asked ChatGPT
“Which memory card brand should I buy?”
Asked ChatGPT
“What are the best memory card brands?”
Asked ChatGPT
“What's the best memory card brand for a camera?”
Searched Google, AI Overview
“memory card for camera”
Searched Google, AI Overview
“fast sd card”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Samsung or Sony more popular in search?
This chart shows how often people search Google for Samsung and Sony by name. Each line represents a brand's share of searches for all seven memory card brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Samsung, Sony. The figures are in the table below the chart.
View monthly share of searches table
| Month | SanDisk | Samsung | Kingston | Sony | Lexar | AngelBird | ProGrade |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 74.2% | 22.2% | 2% | 1.5% | 0.15% | 0.02% | <0.01% |
| Nov 2025 | 74.3% | 22.3% | 2% | 1.2% | 0.17% | 0.03% | <0.01% |
| Dec 2025 | 72.4% | 21.6% | 4.4% | 1.4% | 0.17% | 0.03% | <0.01% |
| Jan 2026 | 83.5% | 13.6% | 1.8% | 0.91% | 0.11% | 0.01% | <0.01% |
| Feb 2026 | 78% | 19.1% | 1.7% | 1% | 0.12% | 0.02% | <0.01% |
| Mar 2026 | 74.2% | 22.2% | 1.6% | 1.8% | 0.12% | 0.02% | <0.01% |
| Apr 2026 | 80.2% | 16% | 1.2% | 2.4% | 0.13% | 0.02% | <0.01% |
| May 2026 | 86.7% | 11.6% | 0.85% | 0.77% | 0.09% | 0.01% | <0.01% |
| Jun 2026 | 84.3% | 13.8% | 1% | 0.81% | 0.09% | 0.01% | <0.01% |
| Jul 2026 | 81.7% | 16.4% | 0.98% | 0.79% | 0.09% | 0.01% | <0.01% |
| Aug 2026 | 81.6% | 16.4% | 0.98% | 0.89% | 0.12% | <0.01% | <0.01% |
| Sep 2026 | 81.4% | 16.3% | 1.2% | 0.96% | 0.15% | 0.01% | <0.01% |
How has the Samsung and Sony comparison changed over the last 12 months?
3 findings
- Samsung was ahead of Sony in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Samsung’s share of searches among memory card brands worldwide moved from 22.2% to 16.3%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, Sony’s share of searches among memory card brands worldwide moved from 1.5% to 0.96%, and its estimated monthly branded searches moved from 7.3K to 6.5K.
How did search popularity change for memory card brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Sony worldwide fell 11% over 12 measured months, from 7.3K to 6.5K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Samsung’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among memory card brands
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