Samsung vs SanDisk:Which is more popular by branded search?
In August 2026, SanDisk had more branded searches than Samsung among memory card brands worldwide. SanDisk was estimated to have 673K branded searches compared to Samsung’s 422K, and held a 61% Share of Search versus Samsung’s 38.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Samsung or SanDisk?
Compare the memory card brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SanDisk, Samsung. The figures are in the table below the chart.
View monthly share of search table
| Month | SanDisk | Samsung | Kingston | Lexar | AngelBird | ProGrade |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.3% | 54.4% | 1.2% | 0.09% | 0.01% | — |
| Nov 2025 | 50.3% | 48.2% | 1.4% | 0.11% | 0.02% | — |
| Dec 2025 | 46.7% | 50.3% | 2.8% | 0.11% | 0.02% | — |
| Jan 2026 | 62% | 36.5% | 1.4% | 0.08% | 0.01% | — |
| Feb 2026 | 58.5% | 40.1% | 1.3% | 0.09% | 0.02% | — |
| Mar 2026 | 53.7% | 45% | 1.2% | 0.09% | 0.01% | — |
| Apr 2026 | 60.4% | 38.6% | 0.89% | 0.1% | 0.02% | — |
| May 2026 | 69.5% | 29.7% | 0.68% | 0.07% | <0.01% | — |
| Jun 2026 | 65.1% | 34% | 0.78% | 0.07% | <0.01% | — |
| Jul 2026 | 63.6% | 35.6% | 0.77% | 0.07% | <0.01% | — |
| Aug 2026 | 61% | 38.2% | 0.73% | 0.09% | <0.01% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Samsung and SanDisk comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: SanDisk took it in November 2025, Samsung took it in December 2025, SanDisk took it in January 2026.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among memory card brands worldwide moved from 54.4% to 38.2%, and its estimated monthly branded searches moved from 452K to 422K.
- Across the 11 months ending August 2026, SanDisk’s estimated Share of Search among memory card brands worldwide moved from 44.3% to 61%, and its estimated monthly branded searches moved from 368K to 673K.
How did search popularity change for memory card brands worldwide in August 2026?
2 changes
In August 2026, Samsung gained estimated Share of Search among memory card brands worldwide, from 35.6% to 38.2%.
In August 2026, SanDisk lost estimated Share of Search among memory card brands worldwide, from 63.6% to 61%.
How each brand is measured
Brandwave collects information about searches that people make online using Samsung’s and SanDisk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.